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New Directions. More content, better tools, and driven by you Columbia University Digital Library Seminar Series June 12, 2009 Heidi McGregor Director, Marketing & Communications JSTOR is part of Ithaka. About Us. Our organization
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New Directions More content, better tools, and driven by you Columbia University Digital Library Seminar Series June 12, 2009 Heidi McGregor Director, Marketing & Communications JSTOR is part of Ithaka
About Us • Our organization • Ithaka is a not-for-profit organization dedicated to helping the academic community use digital technologies to preserve the scholarly record and to advance research and teaching in sustainable ways. • Our activities • Ithaka offers two services – JSTOR and Portico – to increase access to scholarly materials and preserve them for future generations. • We also conduct research and provide strategic services to help members of the academic community understand trends related to the impact of technology in higher education, address pressing strategic issues, and develop sustainable models for their innovative digital initiatives.
Phase One the first 12 years
A Brief History • Then… Founding 1995 • Launch 1997 • Journals 10 • Columbia joins in 1997 • __________________________________________________________________ • Now… Libraries 5,500+ Publishers and content owners 500+ • Journals (complete back runs) 1000+ • Books 2,000+ • Images 1.8 million • __________________________________________________________________ • Wow… Article and book downloads (2008) 60 million • MyJSTOR accounts (April 2008-present) 258,000 • Columbia downloaded 355,338 articles in 2008
Our Community Then…
Participating Libraries by Category * Other category includes secondary schools, public libraries, community colleges, government/ non-profit institutions and museums
International Growth by Region - 2000 to 2009 Eurasia 2000: 0 2005: 46 2009: 86 Europe 2000: 132 2005: 633 2009: 985 North America (not US) 2000: 25 2005: 107 2009: 223 Asia 2000: 17 2005: 363 2009: 714 Middle East 2000: 15 2005: 49 2009: 148 Central/South America 2000: 7 2005: 77 2009: 315 Africa 2000: 1 2005: 37 2009: 421 Aust./NZ 2000: 6 2005: 53 2009: 114 In 2005, participation was concentrated in 2 countries; In 2009, JSTOR is available in 40 African nations Total Non-US Participation =3,006
JSTOR Users • MyJSTOR Data • 258,000 users (80% provided demographic data) • 50% undergraduates • 22% graduate students • 8% faculty • 8% secondary school students • Top fields of study • History • Language & Literature • Education • Political Science • Art & Art History
Faculty Source: Ithaka Faculty Survey 2006
Phase One Recent Developments
New, Deeper Relationships Now… Metropolitan Museum of Art
Common Needs Full-text search Citation export Cut and paste Highlight Links to definitions Explanations and other materials Remote access Google search Ways to share and connect Targeted Needs Search algorithms Faceted browsing User-controlled display Mobile device optimization Integration with NINES or the Biodiversity Heritage Library Richer engagement with and investments for users Then… Search (or browse). Print. Now… Diverse users should (and want to) drive online investments. Facebook fan – Rafiq Abdul Rehman 1) make it cell phone friendly, for quick reading or maybe going through something in a rush.2) a history of documents viewed (if that’s not an option already)3) basic themes (maybe)4) more flexible!!! trust your users!
journals digitized back issues data data sets comprising the journals business data usage data content types manuscripts pamphlets images documents data etc… e-journals e-books historical collections Uniting JSTOR and Ithaka From experience and management of digitized journal back runs to many types of content and expertise . JSTOR Aluka + Portico
Phase Two the next 2 years
Re-imagine JSTOR • JSTOR Today – • A high-quality, interdisciplinary archive that supports scholarship and teaching. It includes archives of over one thousand leading academic journals across the humanities, social sciences, and sciences, as well as select monographs and other materials valuable for academic work. • JSTOR Tomorrow – • An online environment connecting academic content, tools, and people in innovative ways. • Getting from here to there…
More Content • Journals • Internationalize • Strengthen coverage as needed • Large scale digitization (desire, need?) • Current issues (demand is there…) • Other Types of Content – all kinds • Partner • Enable contribution • R&D efforts • Trial and error
Primary Sources • Bringing together partners and disparate collections and contributions to facilitate research and teaching: • Global Plants – foundational materials for plant science contributed by more than 100 herbaria around the world • African Cultural Heritage and Landscapes – detailed site documentation for 9 sites on the continent, driven by faculty • Struggles for Freedom in Southern Africa – materials about political movements in several countries contributed by archives, political groups, and individuals • 19th Century British Pamphlets – 20,000 pamphlets contributed by 7 UK library collections
Better Tools • For all users • Faceted search (Summer 2009) • MyJSTOR personalization options (TBD 2009) • For specific user groups • Content-related tools (Auction Catalogues) • Task-related tools (Plants, Data for Research) • Smart integration – how do we bring together diverse content types in useful ways? Use Case – Gabriela Soto Laveaga, UC Santa Barbara, Public Health Research concerns the use of a Mexican crop, barbasco, to manufacture birth control medication by pharmaceutical companies, and the sociopolitical implications for the communities in which the plants were grown. Her narrative suggests that the economies of certain towns became entirely oriented toward the production of this crop, and it ceased to be used for its local medicinal uses.
Auction Catalogues • Project aim – assess the • feasibility and desirability • for mass conversion • of auction catalogues • Why? • Preservation • Space savings • Enhanced access • Project • 100,000 pages digitized • Contributed from several museum libraries’ collections • Create “how to guide” • Create prototype • Evaluate feasibility and desirability in terms • of value, support, and sustainability Mellon Funded
Auction Catalogues OCR Data Digitized Images <ocr-page type="coords" bpp="1" height="10880" width="6784" res="1200" ocr-vers="1.0" creation-date="DATE”><region article-doi="" region-id="0”><rc l="3264" t="1152" r="3452" b="1308"/> <ln lx="3306" ly="1298" rx="3403" ry="1298”><wd t="1746" l="2808" b="1859" r="2926" fs="11">J.</wd> <wd t="1746" l="3016" b="1859" r="3158" fs="11">F.</wd> <wd t="1746" l="3248" b="1859" r="4031" fs="8">SHERRIN.</wd> <wd t="1746" l="4608" b="1859" r="4861" fs="8">{/X-</wd> <wd t="1746" l="4963" b="1859" r="5186" fs="8">S=.</wd></ln> <ln lx="263" ly="2113" rx="5116" ry="2113"> <wd t="2001" l="1079" b="2113" r="1252" fs="11">./7</wd> <wd t="2001" l="1339" b="2113" r="1470" fs="11">A</wd> <wd t="2001" l="1551" b="2113" r="1884" fs="11">BIRD</wd> <wd t="2001" l="1927" b="2113" r="1986" fs="11">S</wd> <wd t="2001" l="2067" b="2113" r="2419" fs="8">NEST</wd> <wd t="2001" l="2503" b="2113" r="2768" fs="11">AND</wd> <wd t="2001" l="2854" b="2113" r="3303" fs="11">APPLE</wd> <wd t="2001" l="3381" b="2113" r="4271" fs="11">BLOSSOM-6</wd> ……….. Bibliographic Data MARC Leader #####cam 22#####7 450 CONTROL# 001 171579821 CN IDENTIF 003 OCoLC MARC INFO 008 980908s1771 ne c 000 0 dut dSALE DATE 033 0 17710715 MARC INFO 035 NYFX98-P3084MARC INFO 040 NNFr|cNNFr………..
Participation • Surveys, feedback, and working groups • ARLIS, Engineering librarians group, etc… • Partner to build the content • RLUK, Queens University Belfast, Smithsonian, Metropolitan Museum of Art, etc… • Partner to build the tools • Data for Research, API, Advanced Technology Research team, etc… • Experiment and get feedback • Showcase
Thank You Heidi McGregor Director, Marketing & Communications Heidi.mcgregor@ithaka.org JSTOR is a part of Ithaka