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How Underwriters Negotiate so Customers Celebrate. I know how to get candy, do you…?. 10 . 20. 30. 40. 50. 60. 70. 80. 90. 100. Negotiation is…. The art of working with others to achieve toward a mutually satisfactory solution. 1. 2. 3. 4. 5. Ritual conflict.
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Negotiation is… The art of working with others to achieve toward a mutually satisfactory solution. 1 2 3 4 5 Ritual conflict. The process of allocating costs and benefits. Psychological warfare/Smash mouth. A mystery not worth solving.
Workers Compensation Fund 1 2 3 4 20,000 policyholder-owners Dual Distribution Channel 30 Independent agencies - 200 producers MVV’s Compassion, Expertise, Integrity, Respect, Accountability, Teamwork
Why WCF? +Safety consulting 1 2 3 4 5 6 +Dividends +Local claims service +Managed Care Savings +Online Tools +Policy Holder Input
3 Negotiation Pressures 1 2 3 Being nice & kind vs. being firm & assertive My gotta haves vs. our partnership potential I negotiate for the company vs. I negotiate for me See R. Mnookin et.al.
Barriers to Negotiation Excellence Lack of training 1 2 3 4 5 Easy to “blame the market” It’s company policy … No clear company model of successful negotiation processes or outcomes We are our own worst enemy
Maslow’s Message “To be a prime mover, to have control over one’s fate, to carry out and to succeed, to be a person rather than a thing, to make one’s own decisions, to have other’s acknowledge one’s work life.”
If you can ask a question You can negotiate D. Cooperrider
Why it works 1 2 3 4 The customer doesn’t really know if they are getting a good deal; but they always know exactly how they are treated If they say it, then they own it. You become both facilitator and negotiator The negotiation is centered on the customer’s business goals and values
…and tactic smarts. Organize & deploy 1 2 3 4 5 Be yourself Adapt Think combinations Be kind and possible to provoke
Offers & Concessions 4 5 6 7 3 2 1 Always make the first offer Big Concessions ≠ Big concessions Medium Concessions = Medium concessions Youmustgivewhatyouwant Makebiggestconcessionearlyfollowedbysuccessivelysmallerones Swapbundlesofissues&potentialconcessions Alwayssellthevalueofyourconcession&yourgoodnature Adapted from G. Subramanian , 2005
Qualities of great agreements Universality 1 2 3 4 5 Reciprocity Publicity Confidant Approval Enduring M. Wheeler, 2005
“ You can’t be a better negotiator than you are a person. ” GERALD WILLIAMS
Happy Negotiating! Layne Kertamus Workers Compensation Fund lkertamu@wcfgroup.com 385-351-8025