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Agenda

Partnering and Competing in the Portal Marketplace Gytis Barzdukas Group Product Manager SharePoint Portal Business Unit Microsoft Corporation. Agenda. Portal Market Overview Metrics and opportunity Customer requirements Futures Microsoft Strategy How we win SharePoint Portal Server

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Agenda

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  1. Partnering and Competing in the Portal MarketplaceGytis BarzdukasGroup Product ManagerSharePoint Portal Business UnitMicrosoft Corporation

  2. Agenda • Portal Market Overview • Metrics and opportunity • Customer requirements • Futures • Microsoft Strategy • How we win • SharePoint Portal Server • Competition • Competitive context • Competitor strategies • The role of partners • What to look for at MGB

  3. The Portal Market • Key metrics • $ 2 billion WW market by 2004 [Merrill Lynch] • 76% of F500 will implement portal within 2 years [Delphi, 2000] • 18% of companies have corporate portals, 32% plan to build in the next 2 years [IDC, 2000] • Organizations are targeting B2E first [Meta Group, 8/00] • 78% employees • 53% customers • 32% suppliers

  4. The Portal Market • Multiple portals within an enterprise • Targeted at the business unit • At times coming from different vendors • Customers want to keep total at five or six • Strong role for business decision-makers • 63% of portal efforts are driven by IT [Meta Group, 8/00] • 52% of portal efforts are driven by IT [Delphi, 9/00]

  5. Customer Portal Requirements • Application Aggregation • Presentation integration via web parts, portlets, gadgets, etc. • Schema integration • Cross-app workflow • Content Aggregation • Search, Topics, Catalogs • Publishing / Information Sharing • Personal Experience • User and Role-based personalizaton • Role-based customization • Integration with Collaboration • Communities • Management/deployment • Scale • Security • Extranet access

  6. Two or three viable players [Meta Group, 12/00] Consolidation [Meta Group, 12/00] Shake out v1 [Gartner Group, 9/00] Shake out v2 [Gartner Group, 5/01] Portal Market Futures 2001 2002 2003 2004 2005 • Opportunity for organic growth • 40% of portals are being driven by BDMs • Most organizations have multiple portals • IT has increasing control • Smaller set of portal efforts will be driven by BDMs (20%?) • There will be fewer portals within orgs • LORG IT departments will be in control • Maybe 5% of portals will be driven by BDMs • Most orgs will have enterprise portal infrastructure

  7. Agenda • Portal Market Overview • Metrics and opportunity • Customer requirements • Futures • Microsoft Strategy • How we win • SharePoint Portal Server • Competition • Competitive context • Competitor strategies • The role of partners • What to look for at MGB

  8. Microsoft Portal Strategy • Rich integrated services • Best end-user experience through great MS desktop integration • Differentiation through MS Research investments • Flexible deployment for diverse adoption scenarios • Best server application for the .NET platform

  9. SharePoint Portal ServerIntranet Portal Solution • Flexible portal solution that lets you find, share and publish information easily • Easiest and most effective way to build and customize intranet portals • Simplest access to business information • Integrated document management unleashes portal productivity

  10. Easily Build and Customize Rapidly deploy an out-of-the-box portal Easily customizable using Web Parts technology Integrate into enterprise systems Internet and industry standard interfaces Leverage ASP and ADO to add web collaboration Feature Highlights

  11. Easily Build and Customize Rapidly deploy an out-of-the-box portal Easily customizable using Web Parts technology Integrate into enterprise systems Internet and industry standard interfaces Leverage ASP and ADO to add web collaboration Simplest Access Industry-leading scalable search technology Access most important enterprise content Stay current using scalable persistent query services Automatically group content with auto categorization Low latency indexing Feature Highlights

  12. Easily Build and Customize Rapidly deploy an out-of-the-box portal Easily customizable using Web Parts technology Integrate into enterprise systems Internet and industry standard interfaces Leverage ASP and ADO to add web collaboration Simplest Access Industry-leading scalable search technology Access most important enterprise content Stay current using scalable persistent query services Automatically group content with auto categorization Low latency indexing Portal Productivity Most intuitive solution for Office and Windows users Incorporate business processes around documents Easily manage security and access to documents Profile documents for better discovery Web browser as an alternative user interface Feature Highlights

  13. 20 April, 2001 "SharePoint's a Hit: Microsoft's knowledge manager adept at pulling in data” 4 April , 2001 “Editors' rating: llllm …Harnessing the information important to your company and making it centrally available is the idea behind Microsoft’s newest server 29 November, 2000 “I was impressed with its features and usability…I easily added to the base portal …moved parts around on the screen, customizing the look and feel of the portal” 8 January, 2001 “usability and integration with existing IT infrastructures can result in higher productivity with minimal new investment...offers a fast ROI without additional infrastructure or resources” 4 April, 2001 “Microsoft SharePoint Portal is a whopper of a product”

  14. SharePoint Portal Server • Strengths • Ease of deployment • Ease of use • Value proposition for BDMs • Flexible deployment • Search technology • Weaknesses • Architecturally-motivated sales • Scalability • Top-down enterprise sales • Analyst community still not convinced

  15. Agenda • Portal Market Overview • Metrics and opportunity • Customer requirements • Futures • Microsoft Strategy • How we win • SharePoint Portal Server • Competition • Competitive context • Competitor strategies • The role of partners • What to look for at MGB

  16. Competitive Context • Market is exceedingly fragmented • 100s of vendors in this space • Revenue of largest vendors $35-50 million • Each approaches from their technology strength • Few pure play portal offerings • Vendor tiers • Tier 1: platform players • Tier 2: diversified ISVs • Tier 3: pure play ISVs • Threats • Undermine the Microsoft desktop • Undermine the .NET platform

  17. Team Web Sites File Servers Exchange & Notes Internal Apps (RAID) 3rd-Party Apps (Siebel) BI Systems (MSSales) Internet Services (FedEx) News Feeds (Reuters) Competitive Context Office Windows Browser

  18. Portal Server • Aggregation and Organization • Structured Publishing • Role and Preference Management • Personalized Page Delivery • Search, Browse, Subscribe • Provisioning and Management Team Web Sites File Servers Exchange & Notes Internal Apps (RAID) 3rd-Party Apps (Siebel) BI Systems (MSSales) Internet Services (FedEx) News Feeds (Reuters) Competitive Context Office Windows Browser

  19. Portal Server • Aggregation and Organization • Structured Publishing • Role and Preference Management • Personalized Page Delivery • Search, Browse, Subscribe • Provisioning and Management Infrastructure Play (Oracle, IPlanet, IBM) Pure Play (Plumtree, InfoImage, etc.) Team Web Sites File Servers Exchange & Notes Internal Apps (RAID) 3rd-Party Apps (Siebel) BI Systems (MSSales) Internet Services (FedEx) News Feeds (Reuters) LOB Play (SAP Workplace) Internet Play (Corporate.Yahoo) KM\Collaboration Play (Lotus Discovery) Competitive Context Office Windows Browser

  20. Goal – Be The New Desktop Portal Server • Aggregation and Organization • Structured Publishing • Role and Preference Management • Personalized Page Delivery • Search, Browse, Subscribe • Provisioning and Management Infrastructure Play (Oracle, IPlanet, IBM) Pure Play (Plumtree, InfoImage, etc.) Undermine the Platform Team Web Sites File Servers Exchange & Notes Internal Apps (RAID) 3rd-Party Apps (Siebel) BI Systems (MSSales) Internet Services (FedEx) News Feeds (Reuters) LOB Play (SAP Workplace) Internet Play (Corporate.Yahoo) KM\Collaboration Play (Lotus Discovery) Competitive Context Office Windows Browser

  21. Competitor: IBM • Offering • WebSphere Portal Server • Strengths • Breadth of functionality across the suite • Cross-platform • Weaknesses • Overlapping functionality/complexity amongst servers • No proof that it works in a COM+/Windows environment • Requires purchase of Application Server • How we win • Ease of deployment • Ease of use • Application value • Question IBM/Lotus strategy • Global Services lock-in

  22. Competitor: Lotus • Offering • Knowledge Discovery System • Strengths • Broad knowledge management functionality • Weaknesses • Complex • Slow; requires both DB2 and Notes databases • Requires Domino infrastructure for security • Auto-categorization functionality appear weak • How we win • Ease of deployment • Ease of use • Address real customer pain • Price • Question IBM/Lotus portal strategy

  23. Competitor: Oracle • Offering • Oracle Portal Server • Strengths • Single sign on • Scalability, speed and reliability • Weaknesses • Requires Oracle 9iAS and Oracle 8i or 9i database • Complex to set up • Lacks indexing, document management or taxonomy services • Limited set of portlets • How we win • Ease of deployment • Ease of use • Application functionality • Price

  24. Competitor: SUN iPlanet • Offering • iPlanet Portal, iPlanet Directory • Strengths • Directory services for personalization • Weaknesses • Buying the stack • Limited out-of-the-box functionality • How we win • Ease of deployment • Ease of use • Application functionality • Not designed from the ground up

  25. Competitive Pricing • Typically includes a mix of software and services • Pricing largely on a per seat basis • Merrill Lynch estimates pricing at $100/user • Gartner estimates pricing at $100-300/user • Lotus KDS is $395/user or $100,000 per processor • Does not includes document management functionality • Additional cost of $41/user and $11,000/server • Per processor and per MHz (and other) alternatives are emerging

  26. Agenda • Portal Market Overview • Metrics and opportunity • Customer requirements • Futures • Microsoft Strategy • How we win • SharePoint Portal Server • Competition • Competitive context • Competitor strategies • The role of partners • What to look for at MGB

  27. Portal Partners • Variety of players who have built their offerings on Microsoft technology • Have reinforced the MS platform in competitive situations • Most have/are developing Unix and/or Java alternatives • Offerings extend SharePoint Portal Server functionality • Long-term will provide value beyond the platform and SharePoint Portal Server

  28. Select Partners • Plumtree • Embedded SQL Server • Scalability on the Microsoft platform • Communities and collaboration • InfoImage • Microsoft-only technology bets • Federated architecture • Pivot Portal™ Technology • Innovative pricing

  29. Select Partners • SAP/TopTier • Adoption of Web Parts • iView Server for LOB integration • Unification Platform™ software • CoreChange • Personalization solutions based on Active Directory and SQL Server • Single framework for wired and wireless • Administration flexibility

  30. Partners and SharePoint Portal • Proposition • Work with partners to address customer needs • Embedded royalty program • Process • Evaluate customer requirements • Understand the SharePoint Portal value proposition • Work with partners to address gaps

  31. Agenda • Portal Market Overview • Metrics and opportunity • Customer requirements • Futures • Microsoft Strategy • How we win • SharePoint Portal Server • Competition • Competitive context • Competitor strategies • The role of partners • What to look for at MGB

  32. What to Look for at MGB • Additional web cast • Deployment Lessons Learned in RDP/JDP • Marketing Session • Marketing the Office Solutions Sell • Sable Sessions • Corporate intranet scenario and others • Hands on Labs • Deploying and Customizing SharePoint Portal Server • Chalk Talks • Extending SharePoint Portal Server with Web Parts and WebDav • Managing Security and Roles in an Enterprise Environment • Post Training • Implementing SharePoint Portal Server

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