Values

1. Values

2. The Six Value Medals by Edward de Bono

3. Decision Making Process • Value vs Negative Value • Value Scan: When? Why?

4. Frameworks: Attention Pulled or Directed?

5. Frameworks: Purpose • to allow us to direct attention at will

6. Frameworks: Purpose • to allow us to direct attention at will • to allow us to give ‘names’ to things so that we could

7. Frameworks: Purpose • to allow us to direct attention at will • to allow us to give ‘names’ to things so that we could • look for them • look at them • notice them

8. Frameworks: Materials • Gold • Silver • Steel • Glass • Wood • Brass

9. Frameworks: Materials Gold Value Medal This medal deals with human values, the values that affect people. Gold is a superior material and human values are the most important values of all in the end.

10. Frameworks: Materials Silver Value Medal This medal focuses directly on organisational values, i.e. values related to the purpose of the organisation (in business this would be profitability). Silver is associated with money. There are also the values involved in the actual running of the organisation, such as cost control.

11. Frameworks: Materials Steel Value Medal These are the quality values. Steel should be strong. What are the values of the product, service or function in terms of what it is trying to do? If it is tea, is it good quality tea?

12. Frameworks: Materials • Glass Value Medal • This medal covers • Innovation • Simplicity • Creativity • Glass is a very simple material originating in sand. But with glass you can use your creativity to do a lot of things.

13. Frameworks: Materials Wood Value Medal These are the environmental values in the broadest sense. The values relate to those things and people not directly involved. What are the impact values on the environment, on the community, on others?

14. Frameworks: Materials Brass Value Medal This medal deals explicitly with perceptual values. How does this appear? How might it be seen? Perception is real even when it is not reality. Brass looks like gold.

15. Frameworks: Materials • Gold • Silver • Steel • Glass • Wood • Brass

16. The Value Triangle ? ? ? ? ? ?

17. The Value Triangle Silver Steel Gold Brass Wood Glass

18. Four Degrees of Value • Strong Values • These are large values. • These are strong values. • These are important values.

19. Four Degrees of Value • Sound Values • They are significant values. • They are worth having. • They are important values, but they are not exceptionally strong.

20. Four Degrees of Value • Weak Values • It is only in comparison with more powerful values that the weak values appear weak. • A weak value on its own is weak. • Buta collection of weak values adds up to something significant.

21. Four Degrees of Value • Remote Values • This value itself might actually be strong – but there is only a remote possibility of it happening. • The value is simply not very likely.

22. Four Degrees of Value • Negative Values • Strong • Sound • Weak • Remote

23. Four Degrees of Value 4 = Strong Values • 3 = Sound Values • 2 = Weak Values • 1 = Remote Values • Negative Values • 4 3 2 1

24. The Value Triangle: Example 3 Silver 2 Steel 3 Gold 3 Brass 1 Wood 2 Glass

25. The Value Triangle: Your Turn Silver 4 = Strong 4 3 = Sound 3 2 = Weak 2 1 = Remote 1 Steel Gold Brass Wood Glass

26. Thank you 