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Live Case: Starbucks

Live Case: Starbucks. January 12, 2009. Starbucks. The problem: http://www.reuters.com/finance/stocks/keyDevelopments?symbol=SBUX.O&timestamp=20081204202900&rpc=66 http:// finance.google.com/finance?client=ob&q=NASDAQ:SBUX

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Live Case: Starbucks

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  1. Live Case: Starbucks January 12, 2009

  2. Starbucks • The problem: • http://www.reuters.com/finance/stocks/keyDevelopments?symbol=SBUX.O&timestamp=20081204202900&rpc=66 • http://finance.google.com/finance?client=ob&q=NASDAQ:SBUX • http://money.cnn.com/video/fortune/2008/11/14/fortune.bing.sbux.econ.fortune/

  3. Other Information • Bad PR • http://seattlepi.nwsource.com/business/395621_theinsider12.html • http://www.businessweek.com/magazine/content/09_02/b4115026911242.htm • Solution? • http://money.cnn.com/video/news/2009/02/17/news.starbucks.021709.cnnmoney/

  4. Starbucks • Your task: • Conduct a SWOT Analysis. • Conduct a brief Industry Analysis. • Develop a solution to their malaise. • Be sure to explain your logic and the resources that you will use. • You will do a five minute presentation. • Please send me your slides • Clay.dibrell@bus.oregonstate.edu

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