1 / 13

S QUA S H

S QUA S H. IN. TH E. UNITED STATES. WHY SQ U ASH?.

bsanchez
Download Presentation

S QUA S H

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. SQUASH IN THE UNITEDSTATES

  2. WHYSQUASH? Twentymillionpeopleplaysquashin185countries. ThecurrentNo.1maleplayerhailsfromEgypt, challengedbyBritish,Frenchandamultitudeof international stars.TheNo.1female player isfrom Malaysiagivingthesportatrulyglobalpresence fromtheUSAtoEuropeandincludingAsia,India andtheMiddleEast. Squash players and fans represent a highly targetedandsoughtafterdemographicofmenand womenwithmedianincomesofmorethan$300,000 andanaveragenetworthofnearly$1,500,000. Nicol David of Malaysia iscurrently rankedworld No.1 in women’s squash. Squashplayersarebusinessownersand senior executivesinuppermanagementthroughoutcorporate Americaalongwithresearchphysicians, architects, attorneys,andaccountants. 2 Squashplayersarehighlyeducated.98%of squashplayersarecollegegraduateswith57% havinggraduatedegrees.Eighty-fivecolleges sentteamstothenationalsin2013,including alltheIvys,Stanford,UVA,andVanderbilt. ForbesMagazinehasranked squashasthe “world’sNo.1healthiestsport”aheadof rowing,running,andswimming,makingan associationwiththesportofsquashhighly desirable. Adultplayersareengaged,passionate,andloyal. Ina2013surveybyUSSquash,morethan90%of respondentsplayfrequently, and65%haveplayedfor morethan10years. RamyAshourofEgypt iscurrentlyranked worldNo.1 inmen’s squash.

  3. SQUASH INTHEUNITEDSTATES TheUnitedStateshasthefastestgrowingsquashparticipationofanycountryworldwide.Themostrecentdata fromtheSports&FitnessIndustryAssociation(SFIA) showsaremarkable82%growthbetween2007and 2011tomorethan1.2millionplayers.Participationin juniorsquasheventshasincreased400%inthesame periodwithmorethan1,500youngstersvyingfornationalinterscholasticchampionshipsannually. GLOBALSQUASH SquashTV,launchedin2010bythePSA,hasrevolutionizedaccesstothetoplevelofthesportonaglobal basiswithmorethan300matchesbroadcastliveviathe PSA’svideo-on-demandservice. ThePSAandWSAWorldSeriesrepresents 120tour- namentsplayedyear-roundfromAustraliatoArgentina, SouthAfricatoMexico, andKuwaittoCanada,among othermajorinternationalmarkets. Amongtheglobalnetworkswithdedicatedcoverageof majorsquasheventsareSkySports,Ten Sports,One WorldSports,BloombergTV,FoxSportsandthe internationalnewsservice,SNTV. 3

  4. ABOUTUSSQUASH USSquashisthenationalgoverningbodyandmembershiporganizationforthesport ofsquashinthe UnitedStates. Foundedin1904andheadquarteredinNewYorkCity,itis anot-for-profit501(c)3orga- nization,andalsoamemberoftheU.S.OlympicCommittee. USSquash’svisionisforallpeopletohavetheopportunitytoenhancetheirhealthandwellbeing throughthesportofsquash. USSquash’smissionistoenhancepeople’shealthandwellbeingbyincreasingparticipationinsquash, toenrichtheexperiencesofourmembers ofallages,andtobuildawarenessofthesport,valuingexcellence,professionalism andfiscalresponsibility. USSquashrunsandinvestsinprogramstogrowparticipationinthesportateverylevel,andmanages squashtournamentsthroughouttheUnitedStates.USSquashownsandoperatestheU.S.Openand NorthAmericanOpenaswellasallotherUnitedStatesNationalChampionships,andalsoselectsand managestheU.S.NationalTeams that competeinternationally,and maintains theofficialratings and rankingssystemforU.S.players. USSquash’sprogramstoucheachaspectofthesport,fromurban,juniorandhighschoolsquash, collegesquash,accredited(sanctioned)tournamentsandleagues,toprofessionalsquash,coachand refereecertifications,nationalchampionshipsandnationalteams. 4

  5. USSQUASH PROGRAMS USSquashoffersanarrayofprogramstosupportfacilities&professionalsachievetheirgoals. FitForLifeSM 5

  6. GROwTHOfSQUASH • UnitedStateshasthefastestgrowingsquashparticipationworldwide–theSports&FitnessAssociation(SFIA)shows82%growthoverallbetween2007and2011tomorethan1.2millionsquash players. Juniorparticipationhasgrownover400%from2007-2011,andthisnumber continuestogrow roughly20-30%annually. Geographically,juniorsquashisalsoexpanding.Intwoyears,2010-2013,forWestCoasttournamentsweexperienceda375%increaseinthenumberoftournamentscombinedwitha55%increaseintheaveragenumberofplayerspertournament. • • HIGHSCHOOlANdCOllEGESqUASH • Sincethe2007-2008season,thenumberofteamsintheU.S.HighSchoolTeamChampionships increased 88%,thelargestsquashtournamentintheworldwithmorethan1,500players TherearenineaccreditedScholasticSquashProgramMiddleandHigh Schoolleaguesaround the countrywithmorethan300teamsactivelyparticipating Inthe2012HighSchoolTeamChampionshipstherehosted155teamsfrom20states.In1998,only 43schools hadsquash programs. Toprankedjuniorsof2013wenttoYale,Princeton,andHarvardaswellasothertopcollegesand universitiesaroundthecountry. Morethan200 collegesanduniversitieshavecourts,including23 ofthetop25 collegesasranked byForbesmagazine.EveryIvyleagueschoolhasavarsitysquashteam. Amongthecolleges,therehasbeenan18%increaseinthenumberofclubandvarsitycollegeprograms inthelastfiveyears,andweexpect thisnumber tocontinue togrowastheincreasedjunior participationcontinuestodrivemoreclubandvarsity programdevelopmentatthecollegiatelevel. • • • • • Source: SportsFitnessIndustryAssociation 6

  7. SOCIAL RESPONSIBILITY TheNationalUrban Squash&EducationAssociation (NUSEA)isthe officialcharityofUSSquash.NUSEA programsofferafter-schoolenrichment programs servingdisadvantagedyouthnationwide. These programsoperateyear-roundandprovidean intensiveexperiencefortalentedandmotivatedstu- dents seeking tofulfilltheirpotentialbothonthecourt andinthe classroom. Impressiveresultshavebeengeneratedtodate: •1,000 studentshave been served fromBaltimore, Boston,Bronx,Chicago,denver,Harlem,NewHa- ven,andPhiladelphia •100 per cent of urban squash participantshave graduatedfromhighschool •93percentofurbansquash graduateshaveearned collegedegrees •10 US cities participate insquashand education activities •$10 millionin private high school and college scholarshipshavebeenawardedto150urbansquash graduates 7

  8. INCREASEDPUBLICITY Awarenessispromotedyear-roundbyUSSquashonitswebsiteandine-newsletters,editorially,inadvertising andsocialmedia.Inaddition,thePSAandWSApromote thesportonanongoingbasisintheircalendarsand editorial.SquashMagazineandothernewspapersandperiodicalscoverthe event. Recentsquashcoveragehasappearedinthesepublications/websitesorbroadcast. 8

  9. MAJOR EVENTS Withaportableall-glassshow court,facilitiesmaybe transformedintoglobalshowcasesforthe sport. 9

  10. MAJOR EVENTS Eventsarepromotedaggressively. 10

  11. FACILITIESOVERVIEW • Ofthetop20squashplaying countries,theUnitedStatesrankssixteenthintheratioofcourts/person,thoughtheUSrankssecondintotalnumber ofcourtswithapproximately3,500overall. Squashfacilitiesaredistributedfairlyevenlyacrosstypesincludingcommercialclubs,privateurban andsuburbanclubs,collegesandhighschools. Thecostoftheconversionofracquetballcourtstosquashrangesfrom$10,000-$15,000 percourt. Dozensofracquetballfacilitieshavebeenconvertedinthelastfewyears.USSquashhelpsinthis initiativebyprovidingupto$1,000percourtconversion. Newsquashcourtsrangeincostfrom$35,000-50,000percourt,independent ofthefacilityneeds. Recent newfacilitiesinclude: • • • • • The TSquashCenter in Cincinnati,Ohio(6converted racquetballcourts) The Kline andSpecterSquashCenter, drexelUniversity,Philadelphia,PA(5 softballsinglescourtsconvertedfrom 6hardballsquashcourts) McleanRacquetandHealthClub,Mclean, Virginia(3singlescourtsonatennis court) MacArthurSquashCenteratBoar’s HeadSports Clubinaffiliationwiththe UniversityofVirginia, Charlottesville, Virginia(9softballsinglesand2hard- balldoubles) 11

  12. EXPERIENCESQUASH! CONTACTUS: 555Eighth Avenue,Suite 1102 NewYork,NY10018 212.268.4090 office@ussquash.com 12

More Related