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A national strategy focused on promoting, researching, developing competence, and making investments to increase the use of wood in Norway. This initiative aims to address the sector's lack of development and growth, low profitability, and untapped potential. The strategy includes actions such as establishing a national development program, changing attitudes and decisions in the forestry sector, and creating a common vision and goals for the industry. WoodFocus also aims to develop growth areas, enhance the national infrastructure, provide a tool-box for users and consumers, and establish a new image for the forest sector.
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Realizing market possibilities for • increased use of wood in Norway • A national strategy including: • Promotion • Research • Competence • Investments WoodFocus
Realizing market possibilities for increased use of wood in • Norway through a national strategy • Background • Changes • Goals • Strategies • Actions WoodFocus
Background for the Norwegian effort: • Lack of development in general • Lack of growth in the sector • Too low rentability in the companies • Exsisting potentials not utilized • Common action: government and companies together • Establishing a developing forest policy and a national development program WoodFocus
Ghanges needed in the forest sector: • In the trade: from storage-sale to shop-sale • In the industry: from products in bulk to total responsibility for the product • In the forestry: from a 100-year perspective to a 20-year perspective • In the chain of custody: changing attitudes, desicions and actions WoodFocus
Other general needs: • Impulses of growth in the forest sector • Products must be attractive and ”first choice” among user • Changes of attitudes in general • Development of a new image for the forest sector and for the products • Utilize the ”environmental strenghts” in the sector and the ”environmental profile” for the products • Establishing a common vision for the forest sector • Establishing common goals, strategies and actions WoodFocus
Common vision for the forest sector: ”Norway shall become a leading nation in production and new utlization of wood” WoodFocus
Common goals for the forest sector: • Increase the use of wood • Increase the profitability in the companies • Increase the output from the sector in total WoodFocus
National strategies on important areas: • Promotion and information • Research and development • Competence and education • Finance and investments WoodFocus
Common actions on important areas: • Developing growth areas • Developing national infrastructure • Tool-box for users/consumers • ”Supporting” forest sector policy WoodFocus
Evaluation and developing of growth areas: • Multi-storey housing • Massive wood elements • Timber bridges • Use of wood in health institutions • Wood in transport and packaging • Use of wood in the sea-food industry • Developing traditional use of wood WoodFocus
Development of national infrastructure: • Wood Focus Norway – Promotion • Wood Centre in Trondheim – Education • ”Woody Greenhouse” – Investments in companies • Wood Program – development projects • National educational programs (universities) • Sector development programs on important areas WoodFocus
Tool-box for users and consumers: • Web-based tool-box • including: • Examples of use • Building instructions • Wood information • Producers and trade • Engineering • Products • News WoodFocus
A new image and appearance of the forest sector ”tomorrow”: • Intensive user/provider of competence • Focus on markets and customers • Components and system solutions • Forest sector integrating forward • Arcitects and designers as the forest sector’s front-end WoodFocus
