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The Future of NZ ’ s Media – How business can engage

The Future of NZ ’ s Media – How business can engage. Nevil Gibson Editor at Large The National Business Review. What ’ s the Story? What you want to say, how to say it and who you are telling it to. Working with the media Mass v N arrow Aiming at the target Attracting attention

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The Future of NZ ’ s Media – How business can engage

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  1. The Future of NZ’s Media – • How business can engage • Nevil Gibson • Editor at Large • The National Business Review @sustbusiness / #ProjectNZ

  2. @sustbusiness / #ProjectNZ

  3. What’s the Story? • What you want to say, how to say it and who you are telling it to • Working with the media • Mass v Narrow • Aiming at the target • Attracting attention • Where to get advice @sustbusiness / #ProjectNZ

  4. What’s the Story? • News and Opinion • Is your information useful? • What, who, why and how • Be forceful but not dogmatic • Experts know more • Build your case @sustbusiness / #ProjectNZ

  5. @sustbusiness / #ProjectNZ

  6. What’s the Story? • Getting your message across • Clarity and communication • Pay attention to attention span • How much should be said • Don’t repeat yourself • Make a conclusion @sustbusiness / #ProjectNZ

  7. How to Write a News release • Have a catchy headline – puns, alliteration • Have a timely or newsworthy angle • Use third person voice – no ‘us’ or ‘we’ • Draw a conclusion from facts • Do not attempt to hide bad news @sustbusiness / #ProjectNZ

  8. CONCLUDING REMARKS • The best news item or article is one that rebuts or challenges conventional wisdom or widely held views. But make sure you are right @sustbusiness / #ProjectNZ

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