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CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE. MARIO TRANCÓN 1ª ADE. INTRODUCTION.

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CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

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  1. CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN1ª ADE MARIO TRANCÓN1ª ADE

  2. INTRODUCTION My company is selected Grupo Mahou-San Miguel, my selection criteria was based on his known reputation as a producer of beer in 2009 during the crisis, the group took the lead Heineken and now is expanding the market in USA and UK

  3. Table of contents 01 • Introduction • Historical evolution • business Philosophy • Market in which the Company develops • Production sites (breweries) • Workforce • Advert • List of beer products produced and distributed by Grupo Mahou-San Miguel • international Presence • main competitors • business results • Conclusion • Bibliography

  4. Mahou-San Miguel DevelopmentHistorical • 1890 "Hijosde Casimiro Mahou" is founded in Madrid, engaged in the production of beer and ice. The first San Miguel brewery is set up in the district of San Miguel, in Manila. • 2000 Mahou and San Miguel have joint creating the first wholly Spanish –owned brewery group. • 2005 Mahou-San Miguel becomes the leading Spanish-owned beermakinggroup. • 2007 All of the Mahou –San Miguel factories receive the environmental certification EMAS and Alhambra beer purchase (founded in 1925 in Granada).

  5. Values 02 Identidad The philosophy of the company OPENING CONFIDENCE IN YOUR PEOPLE ENTHUSIASM INTEGRITY TEAMWORK EXCELLENCE

  6. Strategy 02 Identidad The philosophy of the company Complete satisfaction of the needs of their clients. The efficient use of the resources we employ. The development of their Brands. The pursuit of Operational Excellence. A commitment to their Human Team. 􀂇Growth beyond their national borders. 􀂇Diversifying in opportunities that make their beer business stronger in the long term.

  7. Mahou-San Miguel Consolidation in Spanish Group MSMHeinekenDamm } 92,9% Production quota

  8. Mahou-San Miguel Market Spanish brewing sector • 9th largest beer producing country in the world • 3rd largest beer producer in the European Union, after Germany and the UK • Produces 30.7 million hectolitres of beer • Consumes 33.5 million hectolitres of beer • Annual consumption per capita of 82 litres • Exports 84.5 million litres of beer • Imports 364 million litres of beer • Total of 21 breweries • Generates over 7,500 direct jobs

  9. Mahou-San Miguel List of countries by beer Consumption per capita República Checa, leader brewer: 158, 6 liters pér cápita. European predominance

  10. Mahou-San Miguel BREWERIES Burgos Lleida Alovera • BREWERIES MSM • Alovera • Lleida • Málaga • Burgos • Tenerife • Granada • Córdoba • Jaén Jaén Córdoba Granada Málaga Santa Cruz de Tenerife

  11. Mahou-San Miguel WorkForce The Mahou-San Miguel Group is made up of a team of more than 2,500 men and women, working constantly to offer you the finest products on the market. A leading position in such a dynamic and competitive sector can only be achieved through the hard work of each and every employee of Mahou-San-Miguel. Professionals with initiative, capable of providing solutions and taking on risks. Open, enthusiastic and committed team players.

  12. Tv advert 2011 Mahou-San Miguel

  13. Mahou-San Miguel group Gamma Mahou

  14. Mahou-San Miguel Gamma San Miguel

  15. Mahou-San Miguel Gamma San Miguel Authentic Spanish Lager It is a pilsner style lager, golden in colour, sparkling with a generous white creamy head. The taste is full bodied with a refreshing balance of bitterness from the hops and sweetness from the malt. Its rich, intense and refreshing flavour makes it ideal to enjoy with friends.Take your time to enjoy San Miguel.

  16. Mahou-San Miguel Gamma Reina

  17. Mahou-San Miguel Gamma Alhambra

  18. 03 Marcas Mahou-San Miguel Specialties

  19. Mahou-San Miguel Internacional presence

  20. Grupo Mahou-San Miguel Main competitors best selling beers in the world •  Budweiser • Heineken • Corona • Guinness • Stella Artois • Fosters • Paulaner

  21. Mahou-San Miguel Cifras MSM Turnover Spanish Mahou-San Miguel turnover reduce 0,5%

  22. Mahou-San Miguel Figures MSM Revenues

  23. Mahou-San Miguel Investments have increased to almost 84 million euros, mainly to improvements in factories in innovation, quality and environment.

  24. Mahou-San Miguel Conclusion The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achieved.This is a competitive company that can adapt to market fluctuations and technological advances

  25. Grupo Mahou-San Miguel Bibliography • www.mahou-sanmiguel.com (official site Mahou-San Miguel group) • www.cerveceros.org (an association of all producers of beer in Spain) • www.elmundo.es/mundodinero/2010/06/25/economia/1277469360.html

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