CGA Influencers Report 2018

1. Presented by CGA

2. INFLUENCERS REPORT 2018 METHODOLOGY Using a combination of influential consumer and bar manager interviews along with product stocking and profiling, the London Influencer report focuses on outlets that define and shape the market to provide impactful insight and sector expertise. CGA Stocking, Pricing and Visibility Outlet Visits In-depth advanced analysis into influencer outlets including drinks range, pricing, visibility and menu to uncover the winners and losers, as well as the trends shaping the segment. Influential Consumer Survey A bespoke survey of 350 influential London consumers to understand the interaction with high end outlets, drink choices, and purchasing behaviours within the on-trade. Influencer Outlet Leaders Survey A bespoke survey of 100 leaders at London’s most influential bars, exploring their stocking habits, relationships with suppliers, and current and future drinks trends within their outlets. Interviews with Industry Leaders Detailed interviews with the most prestigious figures in the industry, providing insight into how to win and views on next trends likely to emerge. CGA Influencers Report 2018

3. INFLUENCERS REPORT 2018 WHY PURCHASE? The GB consumer drinks less but spends more out-of-home. It’s more important than ever to understand the premium drink marketplace.With London being a renowned hotspot for the hottest bars in the world and an incubator for trends that proliferate across the market, having clear insight into its most influential outlets can help build propositions for both suppliers and operators. Using a combination of influential consumer and bar manager interviews along with product stocking and profiling, our 2019 London Influencer report will turn the lens on the outlets that define and shape the market to provide impactful insight and sector expertise. Our partner DrinkUp.Londonis a leading insiders’ guide to drinking well in the capital, handpicking and building relationships with the very best bars as well as curating some of the most anticipated festivals in the UK: London Wine Week, London Beer Week, Espresso Martini Fest, World Gin Day London - and the biggest event of it’s kind in the world - London Cocktail Week.   Tailored to answer the most important and frequently asked questions around GB’s most influential bars, the London Influencers Repot allows easy navigation and understanding of the sector to stay ahead of the curve and uncover opportunities for success. CGA Influencers Report 2018

4. INFLUENCERS REPORT 2018 WHAT’S INCLUDED? Supply In-Outlet Dynamics Consumer Insights Industry Leading Research CGA and DrinkUp.London curated a definitive list of the most influential On Trade outlets in London. In-depth advanced analysis into the influencer outlets including drinks range, pricing, visibility and menu to uncover winners and losers, along with the trends shaping the segment. Using a bespoke survey, consumer-led understanding of interaction with high-end outlets, drink choices and how influential consumers’ mind-set and purchasing behaviour differs from other sectors. Detailed interviews and quantitative surveys with the most prestigious figures in the industry providing insight into how to win and views on the next trends likely to emerge.

5. CGA Influencers Report 2018 CONTENTS INTRODUCTION AND WHY LONDON HOW TO WIN CUSTOMERS: BUILDING RELATIONSHIPS WITH INFLUENTIAL OUTLETS DRINK TRENDS AND PROLIFERATION TO THE MAINSTREAM 02 03 01 05 04 STOCKING POLICIES AND COCKTAIL MENUS STANDING OUT FROM THE CROWD: REACHING THE INFLUENTIAL CONSUMER CGA Influencers Report 2018

6. INFLUENCERS REPORT 2018 INSIGHTS DELIVERED Supplier performance How to win Where to target Evolution of the market Ability to trend data vs. 2016 allows for understanding of new products stocked, evolution of price and development of range across categories Data-led, strategic recommendations into how to win listings through understanding appetite from consumers, managers and influential figures alike Extensive details of the 100 most influential outlets in London and what makes them stand out against the competition Analysis of distribution, perception and pricing of supplier brands to provide a view on best performers within influential outlets

7. INFLUENCERS REPORT 2018 SAMPLE EXCERPTS “THERE’S A LOT OF NEW VERMOUTHS AND THE LIKE HITTING THE MARKET WHICH IS REALLY EXCITING” Ali Burgess, Bartender, Happiness Forgets www.cga.co.uk

8. INFLUENCERS REPORT 2018 COST & DELIVERY HOLISTIC VIEW OF MARKET INFLUENTIAL VIEWS THOUGHT LEADERSHIP COST & DELIVERY £12,500 With analysis across consumer, supply and demand metrics, a full and detailed view will be provided With foreword from Hannah Sharman-Cox of DrinkUp.London, alongside in-depth interviews report gives access to influencer viewpoints Tailor strategy in premium London outlets with the use of up-to-date and accurate information on the sector 160-page report in both PDF and PowerPoint format, along with data sheets for in-depth access to the stocking, pricing and distribution information www.cga.co.uk

9. LONDON INFLUENCERS REPORT 2018 CGA & DrinkUp.London The ultimate guide to London’s best and most influential venues, what consumer think about them, and how to win. TO PURCHASE: sales@cga.co.uk www.cga.co.uk