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Indian Businesses Gear Up for the First Curb-Free Covid-19 Indian Festive Season Celebrations in 3 Years

As the Indian festive season month begins, people decorate their homes and purchase new clothes, cars, phones etc. Get ready to celebrate the festival.

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Indian Businesses Gear Up for the First Curb-Free Covid-19 Indian Festive Season Celebrations in 3 Years

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  1. Indian Businesses Gear Up for the First Curb-Free Covid-19 Indian Festive Season Celebrations in 3 Years Indian firms are prepared to celebrate the Indian festive season without COVID-19 limitations for the first time in three years. India has many small firms hiring temporary workers as the holiday season approaches, while larger companies are expanding to new cities and introducing new items. Between September and November, a huge chunk of the 1.4 billion people in the country decorates their homes and purchase new clothes, automobiles, phones,

  2. and other things around the Hindu holidays of Durga Puja and Diwali. Two of the largest brands in e-commerce, Amazon and Walmart’s Flipkart, have already announced hefty reductions. A Feast of Festive Fervour Preades for Navratri The biggest shopping season in India is generally the festive season. Diwali, which falls in November this year, is when the season peaks. It lasts till Christmas and New Year’s. But it all starts from Navaratri. As Pitru Paksha comes to a close, Kolkata is getting ready to welcome the Goddess from September 26 to October 5, 2022, in all her splendour. Deep discounting could boost sales in lower-value areas, but this appears unlikely, given that both the public and private markets expect e-commerce to be profitable. Along with numerous other activities, the exciting celebrity performances, Garba, dandiya, cuisine, games, and shopping make sure the city has a blast ringing in Navratri. The Utsav is making the most of the extra family time with festivals. Confederation of All India Traders Festive celebration will be done without COVID 19 restrictions after three years. Sales for the upcoming Diwali season are expected to be at least 30% higher than last year, according to the Confederation of All India Traders (CAIT). After two years of limitations, consumer attitude is “extremely positive,” according to CAIT Secretary-General Praveen Khandelwal, who has been touring the nation this month to urge retailers to stock up and provide them with a wide selection of products so that they can compete with online retailers.

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