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Bulk SMS in Nigeria is a technology or strategy for sending mass messages to multiple numbers at the same time. Recently Nigerian Communications Commission (NCC), the body that regulates GSM operators in Nigeria said that the GSM Database of phone users has increased to 143millions, this is a huge numbers. Imagine sending product adverts/ information to 143m active phone users, the advert will go far and get to active 143m numbers.
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Bulk SMS in Nigeria is a technology or strategy for sending mass messages to multiple numbers at the same time.
With 143m GSM Databaseof phone users, advert messages will go far and get to active 143m numbers.
This technology is still enjoy low patronage in Nigeria, this is because so many organisations have not been identified with it, and this is due largely to their inability to know the great benefit of Bulk SMS in Nigeriato other means of advertising. And many Nigerians are having doubt about any online business including bulk sms.
Let us help them a bit in making known some of the benefits/advantages • Cheapest means of advert compare to Radio, Television, Bill Board etc • It can go far to where radio, television and others cannot reach • It helps to disseminate urgent and fast information • With the use of gsm database of phone users, your messages can reach as many people as possible • It can be used for sending alert messages to people like Banks do. • It is the best way to get response for your adverts, compare to radio and television
Business/Companies can use it for sales promotions in different ways;
Schools – Educational Institutions can use it remind its students of the fees which are due, intimate about any unscheduled holiday etc
Government at all levels: Ministries, Agencies and Parastatals
Churches/Mosques can use it to send messages to their congregations
Politicians can use it to send messages for political campaign
Individuals can also use it to send personal information to friends and others
Restaurant & clubs can use it to give their customer's details about their menu, changes in prices and other special offers.
Small Medium Scale business can use this service to further improve their business.
I want to use this medium to give confidence to captain of industries that Bulk SMS in Nigeriais a strategy to use for advert and promotion and to think of the gains and advantages of using it than other means of promotion.