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In this write up, let us see the mistakes that business organizations make while conducting Bulk SMS marketing. Aggressive marketing: Due to little expenses involve some people marketers just take this facility for granted and intend to overuse it. It has to bear in mind that overdoing of Bulk SMS marketing can make your recipients not to be happy with your products or services which could be counterproductive. Information about the business, product, or services should be clearly stated in the sms. Be careful about time and date: Another thing one must be careful about for a successful Bulk SMS marketing is being careful about time and date of sending message. Sending a message during working hour or in late night will certainly go in vain as nobody would have time to pay heed to that promotional message.
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Mobile phone invention has affected our lives and the ways of doing business have also been drastically effected by this invention.
On the onset, small business had incorporated mobile phone and Bulk SMS technology in business due to limited budget and the urge to reach many customers.
However, its incessantly growing popularity forced even many business enterprises, with no scarcity of money, to use mobile phones for marketing and promotional purpose.
Although, there are plenty of factors behind the rapidly increasing popularity of text messages and cell phones in businesses. This includes free sms messaging to people.
Bulk SMS, presently is one of the quickest ways around to communicate with each other.
Now it is widely used in enterprises ranging from SME's to conglomerates. One business activity in which text messages are widely being used is marketing.
In this write up, let us see the mistakes that business organizations make while conducting Bulk SMS marketing.
Aggressive marketing: Due to little expenses involve some people marketers just take this facility for granted and intend to overuse it. It has to bear in mind that overdoing of Bulk SMS marketing can make your recipients not to be happy with your products or services which could be counterproductive. Information about the business, product, or services should be clearly stated in the sms.
Be careful about time and date: Another thing one must be careful about for a successful Bulk SMS marketing is being careful about time and date of sending message. Sending a message during working hour or in late night will certainly go in vain as nobody would have time to pay heed to that promotional message.
Avoid sending too many messages: • Sending of messages should not be too much like those people doing short code business. Sometimes people see it as spam and get annoyed, but should be carefully done.
