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Congregational UCC Church: Facebook

Congregational UCC Church: Facebook. Kate Kauffman Social Media Consultant kekauf@gmail.com. What is Facebook?. Social networking site that allows users to connect and share information. Facebook is made up of networks, allowing groups to easily connect and personally interact

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Congregational UCC Church: Facebook

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  1. Congregational UCC Church: Facebook Kate Kauffman Social Media Consultant kekauf@gmail.com

  2. What is Facebook? • Social networking site that allows users to connect and share information. • Facebook is made up of networks, allowing groups to easily connect and personally interact • Digital word of mouth

  3. Who are users connecting with? • Friends and Family • Networks, groups, and organizations • People who share similar interests • People who want to explore new interests and activities

  4. Why Facebook? • Forms a virtual community, deepens fellowship, creates/continues dialogue • Ability to connect with younger members and potential members • More direct and meaningful than other mediums (direct mail, email, website, etc.) • Reaches members and supporters not able to regularly attend service • People spend at least 20 minutes a day on Facebook, 3-4 times/week • Over 1 billion users • Eight out of the 20 most engaging Facebook pages are religious including #1 (Jesus Daily) • FREE

  5. Church Uses • Keep up to date on trends • Generate awareness and possibly raise money • Connect with new members • Build a network of contacts • Viral abilities help to quickly spread messages and alerts to a wide audience beyond immediate members • Members/supporters can promote and fundraise on organization’s behalf

  6. Strategy • Keep content fresh, active, upbeat, and engaging • Number of “likes” is good base measure, but actual engagement yields better results • Maintain relationships and seek new contacts • Network with like minded and affiliated organizations • Use visuals as much as possible • Encourage and respond regularly to comments/questions • Keep posts short, simple, casual, direct

  7. Concerns • Privacy • Appropriate Use • Negativity • Workflow • Monitoring

  8. Content ideas • Share stories about members making a difference in the community • Get to know members, staff, and volunteers • Post photos and videos from church activities or events like VBS, outdoor worship, youth group activities and outreach events. • Ask members to post to your page's wall photos they’ve taken during church activities or events. Go a step further and create a Facebook album with their contributed photos, making sure to give photo credit to the contributor. • Post updates about activities and events to encourage participation. • Include updates about the latest news involving the community(newsletter) • Upcoming sermon topics

  9. Getting Started • Set up the page and add administrators • Evaluate resources • Develop a workflow • Monitor and respond • Create a content strategy plan and schedule

  10. Questions? Kate Kauffman Social Media Consultant kekauf@gmail.com

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