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MITSUBISHI LANCER EVO

MITSUBISHI LANCER EVO. New Market: New Zealand. Why EVO?. Ease of Logistics Existing Presence Cutting Edge Technology. Why New Zealand?. Demographics Car culture Environment. Source: http ://i.imgur.com/6dfIT0V.jpg.

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MITSUBISHI LANCER EVO

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  1. MITSUBISHI LANCER EVO New Market: New Zealand

  2. Why EVO? • Ease of Logistics • Existing Presence • Cutting Edge Technology

  3. Why New Zealand? • Demographics • Car culture • Environment

  4. Source: http://i.imgur.com/6dfIT0V.jpg

  5. Source:http://stuckincustoms.smugmug.com/Portfolio-The-Best/your-favorites/i-VXWmNsM/0/3000x3000/trey-ratcliff-the-fields-3000x3000.jpgSource:http://stuckincustoms.smugmug.com/Portfolio-The-Best/your-favorites/i-VXWmNsM/0/3000x3000/trey-ratcliff-the-fields-3000x3000.jpg

  6. Source: http://i.imgur.com/TQkbKvm.jpg

  7. Why now? • Economic Conditions • Australian Market • Consumer Demands

  8. Speed Bumps • Competition • Used CarMarket • Public perception

  9. Redlining • Driving events • Dealership network support • Existing owner support

  10. Strategic Plans • Pricing • Logistics • Promotion

  11. Find your own lane • Fast Lane Initiative • It’s our Lane Initiative  • Life in the Fast Lane Owners Group

  12. The Future

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