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Theme Planning & Design

Think Outside the Theme Box. Theme Planning & Design. Look at brochures and ads for colleges, car dealerships, healthcare facilities, veterinarian practices, insurance companies, etc. . What graphic devices are used to create a tone consistent with what is being “sold”?. Type selection.

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Theme Planning & Design

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  1. Think Outside the Theme Box Theme Planning & Design

  2. Look at brochures and ads for colleges, car dealerships, healthcare facilities, veterinarian practices, insurance companies, etc.

  3. What graphic devices are used to create a tone consistent with what is being “sold”?

  4. Type selection

  5. Color Texture Art Logo

  6. 3-Part Design

  7. Is the presentation consistent? What is different?

  8. Is the presentation consistent? What is different?

  9. An insurance company would not want to be as whimsical as a pet rescue organization

  10. What graphic devices are used to create a tone consistent with what is being “sold”?

  11. Type Color Photo treatments Logo

  12. Photo • Treatments • Bleed off 3 sides • Polaroid effect • Photos stacked • Paper clipped

  13. Is the presentationconsistent? What is different?

  14. Is the presentationconsistent? What is different?

  15. Is the presentation consistent? What is different?

  16. What does the insurance company use to appeal to its audience and to establish a tone?

  17. Consider the tone that a law firm would want to establish

  18. Is something wrong with the design?

  19. What works? What doesn’t work?

  20. How do yearbooks create a consistent tone?

  21. What graphic devices are used to create a tone consistent with what is being “sold”?

  22. Type selection Color Art Logo

  23. Is the presentation consistent? What is different?

  24. Is the presentation consistent? What is different?

  25. Is the presentation consistent? What is different?

  26. The verbal development supports the visual message

  27. Is the presentation consistent?

  28. Is the presentation consistent?

  29. Is the presentation consistent?

  30. Is the presentation consistent?

  31. Is the presentation consistent?

  32. Is the presentation consistent?

  33. Now start your 2013 MASTERPIECE

  34. This PowerPoint presentation was created by Balfour Yearbooks, Dallas, Texas, for educational purposes only. It is unlawful to remove or alter the Balfour logo without the permission of Balfour Yearbooks’ Marketing Department. For more information, contact Judi Coolidge, Education Specialist, judi.coolidge@balfour.com.

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