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Anna Bella

Anna Bella. Final Report Wing Sze Ng. Anna bella. Canadian woman fashion retailer Started on 1994 Expanded to 18 stores located at 120 West Beaver Creek Road, Unit #9, Richmond Hill, Ontario, Canada, L4B1L2 .

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Anna Bella

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  1. Anna Bella Final Report Wing Sze Ng

  2. Anna bella • Canadian woman fashion retailer • Started on 1994 • Expanded to 18 stores • located at 120 West Beaver Creek Road, Unit #9, Richmond Hill, Ontario, Canada, L4B1L2. • evening wear, outerwear, casual co-ordinates, knitwear, and accessories like scarves, bags and necklaces

  3. The team • Student: Wing SzeNg • Student Advisor: Abbas Kashani • Entrepreneur:Lewis Ng • Professor: Peter-A Miller

  4. activities • Set up an email subscription system • Collect emails • Create an email format for the upcoming deals and event for February, March and April • Read fashion magazine for current fashion trends for Spring • Review Anna Bella’s product inventory • Select suitable product for March and April • Design a webpage with fashion trends and recommendations for March and April

  5. Budget and grant chart

  6. purpose • The Purpose of this project is to create a more efficient way to notify customer, and attract customers to buy recommend products on the webpage.

  7. end Products • E-mail subscription system • 3 months Newsletter • Fashion trend webpage

  8. E-mail subscription system

  9. February Newsletter

  10. March newsletter

  11. April newsletter

  12. Fashion trend webpage

  13. What I learned • The purchaser buy the upcoming season items during the previous season • Woman between the 35- 50 are not easy to adapt to new things • There are a large internal data base system where Anna Bella stored their information • The leftover items in one season will be stored and resell it in next year same season

  14. Conclusion • Successfully collected around 200 customer’s E-mail address • It keep the customer up-to-date • Attracted more customers • Received many suggestions from customer

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