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Innovation Engineering: Creating Meaningful Uniqueness for Customer Wow

Explore the fundamentals of creating significance and value through unique offerings that customers are willing to pay more for in this engineering innovation journey. Utilize diverse stimuli and related/unrelated associations to generate unexpected and provocative ideas. Discover the power of meaningful stimuli like customer problems to drive wow-worthy solutions and develop promising promises with unique features that stand out in the market. From weird to wow, transform everyday concepts into extraordinary experiences with a focus on meaningfulness and uniqueness.

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Innovation Engineering: Creating Meaningful Uniqueness for Customer Wow

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  1. Innovation Engineering CREATE Fundamentals

  2. Our Destination Meaningful • Meaning • Purpose • Value • Significance Unique • Novel • Unusual • Provocative • Unexpected

  3. Meaningful Uniqueness • Customers are willing to pay more money for your offering • Product offering • Service offering • Employee offering

  4. The Relationship WOW Meaningfulness SOS WEIRD Uniqueness

  5. S = stimulus D = diversity F = fear

  6. Stimulus Response Model Stimuli Stimuli Eureka Stimuli

  7. Diversity Multiplies Stimuli What do you think of ???

  8. Diversity Multiplies Stimuli “beauty” “Vitamin C” “Rose Water” “Tango”

  9. Osborn’s Creativity Principles • Deferment of Judgment • Quantity Breeds Quality

  10. Related/Unrelated Stimulus Stimulus Free Association Unique Idea Analyzed 430 playground accidents, 31% fractures. Swings, bars accounted for 71% of accidents. 10% occurred without equipment.

  11. Related/Unrelated Stimulus Stimulus Free Association Unique Idea Analyzed 430 playground accidents, 31% fractures. Swings, bars accounted for 71% of accidents. 10% occurred without equipment. African Safari

  12. Customer Problems as Stimulus Stimulus Real Problem Meaningful Idea Student Parking

  13. Customer Problems as Stimulus Stimulus Real Problem Meaningful Idea Student Parking Stu Parking

  14. Customer Problems as Stimulus Stimulus Real Problem Meaningful Idea Student Parking Stu Parking Learning to play Violin

  15. From Weird to WOW SOS Weird Idea WOW Idea Breakfast with coffee, toast, cereal

  16. From Weird to WOW SOS Weird Idea WOW Idea Breakfast with coffee, toast, cereal Hanging clothes in small closets

  17. From Weird to WOW SOS Weird Idea WOW Idea Breakfast with coffee, toast, cereal Hanging clothes in small closets Lot’s of kitchen gadgets, No cupboards

  18. Mind Mapping Related: Types of Customers Unrelated: Rock & Roll Ideas for New Type of Pizza Related: Occasions Unrelated: Smart Phones Breakfast

  19. Innovation Engineering Problem, Promise, Proof

  20. Customer Problem Frequent Small prob. Big Problem Customer Product/Service Child Day Care Center

  21. Customer Problem Frequent Small prob. Big Problem Customer Product/Service Child Day Care Center Home Foundation

  22. Customer Problem Frequent Small prob. Big Problem Customer Product/Service Child Day Care Center Home Foundation University

  23. Foundation Float

  24. Benefit Promise Promise Why should I care Unique Features Item Foundation Float

  25. Benefit Promise Promise Why should I care Unique Features Item Foundation Float True Green Organic Lawn Care

  26. Benefit Promise Promise Why should I care Unique Features Item Foundation Float True Green Organic Lawn Care Dina’s Kitchen Prep

  27. Numeric Promise Numeric Promise: Why should I care Item K-Flab Away helps you Lose weight

  28. Numeric Promise Numeric Promise: Why should I care Item K-Flab Away helps you Lose weight TruGreen lawn care makes your yard look great

  29. Numeric Promise Numeric Promise: Why should I care Item K-Flab Away helps you Lose weight TruGreen lawn care makes your yard look great Our ceramic grill is the best there is

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