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Movie tickets are a highly valued incentive enjoyed by consumers of all demographics. With no restrictions, recipients have a positive brand association. This versatile reward can be redeemed online, empowering brands to engage a broad audience. Traditional and digital marketing methods can utilize movie ticket cards to drive customer engagement, making them a cost-effective and impactful promotional tool. Enhance your branding with a fully customizable redemption process for a consistent user experience.
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Movie Tickets • Movie tickets are an incentive that has high-perceived value with consumers, who continue to head to the box office in record numbers — regardless of age, gender or income level. • Recipients of these incentives appreciate receiving a complimentary movie ticket and have a positive association with the brand providing it. • Thousands of theatres • No blackouts or limitations • The choice of film, theater and time • A reward with wide reach Digital Rewards Online Power, Real-World Reach
Why Choose Movie Tickets? • Movie Tickets are a product with wide-reach and universal appeal, so you can target most segments of the market. With box office ticket prices up to $12.50, Movie Ticket Cards are an incentive with real value that cut across most key demographics, like age, gender, race, socioeconomics, etc. • In 2012, the total box office gross in the U.S. for movie tickets was $10.86 billion dollars. (Motion Picture Association of America) • More than two-thirds of the U.S./Canada population (68%) went to the movies at least once in 2012, consistent with prior years. (Motion Picture Association of America) • The average moviegoer goes to 6 movies annually. (Motion Picture Association of America) • In 2012, there were 225 million moviegoers. (Motion Picture Association of America) Digital Rewards Online Power, Real-World Reach
What is a Movie Ticket Card? • The Design • The front of the card features your logo and custom artwork printed in full color. • The Reward • The back of the reward card clearly displays the reward the user will receive. The Website This is the website address that users will visit to redeem their reward. • The Code • Users enter their unique reward code on the website and follow the on-screen instructions to redeem their reward. Digital Rewards Online Power, Real-World Reach
How It Works Customers enjoy their gift courtesy of your brand. They select the movie theater they would like to visit from the available options. They visit the website provided and enter their reward code. Customers receive your offer via a branded card or product. Digital Rewards Online Power, Real-World Reach
Branded User Experience • In a connected world, branded user experience is everything. By carrying branding throughout the process to redeem the reward, you can extend your brand’s presence in every detail of the promotion. • By incorporating a fully skinned accompanying redemption experience, your company can easily implement cross-channel touch points in a creative, layered campaign. • The redemption website can be branded with your logo and messaging. • Redemption process can be optimized for most mobile devices and tablet computers. • Full landing pages also available to extend your branding and messaging. Digital Rewards Online Power, Real-World Reach
Beyond Cards Digital Rewards work anywhere and everywhere. Super versatile, all you need is a code to deliver a successful solution for your brand. Online Campaigns – Cut costs even further and include reward codes in emails or provide them for completed online purchases or desired actions. On Packaging – Easy and inexpensive to implement, codes can be printed within packaging, as a label on packages and beyond. At The Register – Reach customers at the transaction level by delivering codes on receipts or via Catalina coupons at the register. Direct Mail – When you print codes on direct mail, the total cost of a rewards campaign could be less than the cost of shipping any other item. Digital Rewards Online Power, Real-World Reach
Promotional Uses Digital Rewards Online Power, Real-World Reach
Targeting The Right Audience • Many industries can benefit from Movie Ticket Cards. They are a particularly good fit for Retail, CPG and Entertainment but also Universities, Banking and Travel & Tourism as a strong gift with purchase, on-pack or in-pack or event giveaway. • Widely desirable and of high-perceived value, this reward can be used to target adults of all ages. • Compact and inexpensive to distribute, Movie Ticket Cards are great for: • In-store giveaways • Gift-with-purchase • On-pack or in-pack premiums • Event offering • Job fairs • Employee Incentives • ..and more! Digital Rewards Online Power, Real-World Reach
In Good Company Digital Reward Cards have powered promotions for some of the world’s most well-known and respected brands spanning all industries. Digital Rewards Online Power, Real-World Reach