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Year Three Behavioural Issues in Public Transport Working Group . Joanna Ward (Transport and Travel Research) and Jim Bradley (Transport and Travel Research. Year Three – Behavioural group. Introduction Time line of activities Definition of indicators Key findings from the collected data
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Year Three Behavioural Issues in Public Transport Working Group Joanna Ward (Transport and Travel Research) and Jim Bradley (Transport and Travel Research
Year Three – Behavioural group • Introduction • Time line of activities • Definition of indicators • Key findings from the collected data • Joint working group findings • Barriers • Group recommendations
Year Three – Behavioural Group • Who has been involved ? – The ‘Magnificent Seven’ + one ! • Delft • Fife • Glasgow (Cycling Scotland) • The Hague • Nottingham • Paris • Santander + Cycling Working Group
Year Three – Behavioural Group Site Visit One 1st/2nd Dec 2005 Santander – Joint Site Visit
Year Three – Behavioural Group Site Visit Two 23rd /24th Mar 2006 The Hague – Joint Site Visit
Year Three – Behavioural Group Site Visit Three 18th / 19th May 2006 Nottingham – Behavioural Group Site Visit
Year Three – Behavioural Group • 4 Research questions – • How can commuter travel behaviour be characterised ? What are the main target groups ?
Year Three – Behavioural Group • Research questions – • What are successful measures to influence behaviour ? What are the main factors for success and the main barriers ? How can incentives be used to motivate and support behaviour ? What is the role of travel planning ?
Year Three – Behavioural Group • Research questions – • How can we cope with the challenges of low-density suburban areas ? Are there viable alternatives for solo car use in those markets ?
Year Three – Behavioural Group • Research questions – • How can interchanges be planned, designed and operated to support seamless (intermodal) commuter journeys ? Where is the link between infrastructure and behaviour ?
Year Three – Behavioural Group • Reduced to 2 Research questions – • What are successful measures to influence behaviour ? What are the main factors for success and the main barriers ? How can incentives be used to motivate and support behaviour ? What is the role of travel planning ? • How can interchanges be planned, designed and operated to support seamless (intermodal) commuter journeys ? Where is the link between infrastructure and behaviour ?
Year Three – Behavioural Group • Thematic Indicators Background data • Market share of commuters • Market share of school aged children (primary and secondary) • Market share of college and university students
Year Three – Behavioural Group • Thematic Indicators Knowing the market • Age of population • Employment structure of population • Average trip length for commuters
Year Three – Behavioural Group • Thematic Indicators Knowing the market • Average trip time for commuters • Availability of Travel diary data • Definition of peak hours • Frequency of services (peak and non-peak)
Year Three – Behavioural Group • Thematic Indicators Marketing Effort • Fare structure • Subsidised ticketing • Availability of and take up of pool cars / bicycles as a result of travel plans ?
Year Three – Behavioural Group • Thematic Indicators Marketing Effort • Availability of park and ride services for commuters ? • Availability of infrastructure to encourage sustainable travel e.g. provision of cycle racks, showers etc at work places ?
Year Three – Behavioural Group • Thematic Indicators Communication • Are integrated timetables provided ? • What types of information is provided at stops / stations ?
Year Three – Behavioural Group • Thematic Indicators Communication • To what extent is individualised marketing available ? • Are there any specific schemes to encourage people to travel to work sustainably ?
Year Three – Behavioural Group • Thematic Indicators Communication • Is there a person specifically employed to deal with Travel Plans ? • Is there a commuter organisation in place ?
Year Three – Behavioural Group • Joint Working Group findings • Six joint indicators • Further presentation covering these in depth • valuable process • Key outcome = Interchange Best Practise report
Year Three – Behavioural Group • Barriers to Data collection • Travel to site visits • Time • Quality of data returned
Year Three – Behavioural Group • Recommendations for further study • Further Interchange research • Other specific groups