Customer Discovery ….A journey with purpose

1. Byteridge Customer Discovery ….A journey with purpose

2. Byteridge Introduction • Customer needs are the cornerstone to building a successful product. It’s the responsibility of the Product team and Product manager to identify these needs and craft out a product that would make the customer’s life easier. We call this Customer Discovery. • Customer discovery is a process used by product managers to understand the needs, wants, and pain points of their target customers. • This process helps product managers validate their product ideas, identify potential customers, and gather feedback to inform product development and marketing strategies. • Techniques used in customer discovery include conducting interviews, surveys, focus groups, usability testing and observations/ethnographic research. .

3. Byteridge Interviews • Develop a script: Before conducting the interview, develop a script or list of questions that will help you gather the information you need. • Identify the right participants: Identify potential customers who are representative of your target market and are willing to participate in the interview. • Schedule the interview: Schedule the interview at a time and place that is convenient for the participant. • Listen actively: During the interview, listen actively to the participant and allow them to speak freely. Avoid interrupting or steering the conversation in a certain direction. • Take notes: Take notes during the interview to capture key insights and feedback.

4. Byteridge Surveys • Define the research objectives: Clearly define the research objectives and the information you want to gather from the survey. • Develop the survey: Create a survey that is clear, concise, and easy to understand. Use both open-ended and closed-ended questions to gather both qualitative and quantitative data. • Identify the target audience: Identify the target audience for the survey and select a representative sample of participants. • Test the survey: Test the survey with a small group of participants to identify any issues or areas for improvement. • Distribute the survey: Distribute the survey through email, social media, or other online platforms.

5. Byteridge Focus Groups • Define the research objectives: Clearly define the research objectives and the information you want to gather from the focus group. • Identify the target audience: Identify the target audience for the focus group and select a representative sample of participants. • Develop a discussion guide: Develop a discussion guide that includes a list of questions or topics to be covered during the focus group. • Recruit participants: Recruit participants for the focus group and ensure that they are representative of the target market. • Conduct the focus group: Conduct the focus group in a neutral location and use a trained moderator to lead the discussion.

6. Byteridge CONTACT US Contact:+91 40491 74522 Mail : info@byteridge.com Address: WeWork Rajapushpa Summit, Financial District, Hyderabad, Telangana Visit here for more: https://www.byteridge.com/how-to-guides/customer-discovery-a-journey-with-purpose/