How an external Product manager can help early-stage companies to gain momentum

1. Byteridge How an external Product manager can help early-stage companies to gain momentum

2. Byteridge Introduction • At early-stage companies, teams are usually small and that make it difficult to accommodate a dedicated Product Manager and a engineering team lead. Since start-ups need a faster development cycle, often the engineering lead has to take strategic product decisions. When a single person is responsible for both product and engineering decisions, it is usually a compromise and might not be the right strategic choice for the success of the product. • Combining roles into one might help you initially with iterating new ideas and finding a product-market fit, though after establishing the product-market fit, you have to work on further developing the idea which will require more specialized work such as developing elaborate use cases, user personas problem statements, features, and functionalities, where you need a dedicated product manager.

3. Byteridge Why do you need a Product Manager? • To get a clear picture, it would be better to first ponder on what value addition a product manager provides to the product development process • Product Managers start with why decisions are made, and how people use the product. It’s also about building a shared understanding within teams. An understanding of customers, their problems, the strategy, and the opportunities. • PMs usually start with a user centric design which is a design approach that focuses on creating products and experiences that meet the needs and preferences of the target customers. • It involves considering the customer’s perspective throughout the design process and tailoring the design to meet their needs and expectations.

4. Byteridge Why an external product manager? • Expertise: An external product manager may bring a specific area of expertise or industry knowledge that the company lacks internally. This can be especially valuable if the company is entering a new market or developing a new product. • Objectivity: An external product manager may be more objective and unbiased than an internal employee, which can be beneficial when making difficult decisions about the direction of a product. • Fresh perspective: An external product manager can bring a fresh perspective and new ideas to the company, which can be helpful in generating new approaches to solving problems.

5. Byteridge Why an external product manager? • Resource flexibility: Hiring an external product manager allows a company to have more flexibility in terms of resource allocation. This can be especially useful for companies that need to ramp up their product development efforts quickly or that have limited internal resources. • Cost-effective: Hiring an external product manager on a project basis can be more cost-effective than hiring a full-time employee, especially if the company only needs product management support on a temporary basis. • Productivity: an external product manager has to meet specific productivity parameters that make him more proactive and highly outcome based

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