The Palette Factory from BY TERRY Lets You Create Custom Makeup Palettes

1. The Palette Factory from BY TERRY Lets You Create Custom Makeup Palettes French luxury beauty brand BY TERRY launched a one-of-a-kind concept this past fall where customers cancreate tailor-made palettes with choices of complexion powders, blushers, bronzers, highlighters, and eyeshadows. The Palette Factory by BY TERRY makes it possible to create 5,000 palette combinations. A mix of makeup counter and minilab, the concept launched in Selfridges department stores in London and Trafford. You can now make a unique palette on BY TERRY’s website as well, which gives womenaround the world the opportunity to create a bespoke palette from scratch. From eyeshadow to foundation, the perfect, customized palette is possible for makeup lovers. You pick a palette size and base products, then select colors, pigments, and finishes. You can choose just one insert or up to eight inserts in your custom palette from the Palette Factory. The eye-catching counter at Selfridges displays a wall of uniformed rows with a total of 62 pigments. On-site makeup artists are always available to help you in the process. After choosing

2. a palette, customers can walk out of the door in about 10 minutes. If you order online, your palette will arrive in a matter of weeks. BY TERRY is an award-winning French makeup and luxury beauty brand dedicated to developing premium makeup with skincare benefits and committed to celebrating the natural French look. In addition to Selfridges, BY TERRY partners with retailers such as Harrods, Barneys New York, and Space NK. Developed and created in France, their collection consists of exceptional, innovative, and premium products. BY TERRY’s line of makeup, skincare, and fragrances include everything from their signature Baume de Rose nourishing lip balm to their best-selling collection of foundations, including foundation for dry skin. The now globally successful cosmetics brand was born 20 years ago in Paris by founder Terry de Gunzburg, whose mission was to simply give women innovative, practical, and often multi- purpose, high-quality products that are easy-to-use, accessible, and universal. Her natural beauty tips stem from her own lifestyle and are about making women’s lives easier as less is always more when it comes to radiance and beauty. Her philosophy has led to a loyal following of customers. She encourages women to master their own definition of beauty and not be afraid to be bold and experiment. French makeup brands like BY TERRY are changing how women view natural beauty and are encouraging women of all ages to look and feel their best wherever they are in their life. Beauty is an attitude, a form of self-care, and it’s yours to own. To browse the full line of luxurious products from BY TERRY, visit https://www.byterry.com/