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1. Are you the principal of a reputable school ? Do you think you are doing your best to get maximum admissions every year? Are you sure that your primitive marketing efforts giving you justified results? Or a school manager? Or a school owner? ™ I believe they are not! You might be getting a few new admissions every year, but that is not enough! You might get more admissions on spending the same amount on marketing, but "digital marketing". We are living in a digital era where everything is getting over the internet. Your school marketing strategies and efforts should also need to be digital. "Digital Marketing" is the latest version of advertisement and promotion. This new way of marketing will help you survive in the competition initially, and later make your place followed by a sure-shot win in the future. Here I suggest you several important components of digital marketing which need to be covered while performing online marketing process. You need to understand the meaning and significance of each one of them to take maximum benefits. These components include: 1.Persona Identification Creating a school persona is an important step. In your case, persona means identifying your target audience depending upon the quality of your school. Understand the pain points of the parents/students and ways to motivate them to get/take admissions. Serve them with information on how your school environment can become beneficial to their children. Prepare marketing materials based on this and plan your admission campaign. 2.Design A Website For Your Visitors Create a nice website, but before that, find out how a website can help you get more admissions. You will get inquiries, sign-ups and even phone calls if you are present over the Internet. You must create an informative website that is easy to Amritsar SEO Agency navigate and mobile responsive at the same time. It must load quickly and give all required information that parents generally search on school websites. 3.Content Marketing When it is about marketing then there is always content that works as a life support system of every marketing strategy. Periodic updates in the form of content, images, and videos will boost your credibility in search engines. Moreover, it will help parents to know you more, activities you generally involve your students in and how your school could be the best choice for their kids. 4.SEO Search Engine Optimization (SEO) Keywords play a most important role in your marketing efforts. You must know your target keywords and perform SEO based on those keywords so that parents can easily find your school website when they put a specific keyword. For example, "CBSE Schools in Kottayam". This is an important way to increase traffic to your website. 5.Conversion Rate Optimisation (CRO) All the website visitors might not get their kids admitted in your school. You might get huge traffic, but all the

2. visitors are not your customers. To get conversions, it is important to have Conversion Rate Optimization with clearly defined workflows or target them to take action. 6.Social Media You have to be active on social media platforms with periodically updated contents in the form of texts, posts, infographics, audios, videos, etc. 7.Identify Your Customers' Touch Points These are the places from where your potential customers' decision making may get influenced. This could be Google, social media platforms, or just a review platform of your business. Identify all these channels and upload relevant information about your brand on each one of them. 8.PPC PPC campaigns are the most recommended ways to send the products and services to maximum people and attract potential customers among them.This may be Google or social media. You need an experienced and skilled PPC team that can read customer mind and actions and spend wisely on ads. 9.Database Creation Next step is lead generation and nurturing. Bring them to website uploaded with quality content. Use landing pages addressing their problems and providing them apt solutions. 10.Automation The most recommended way to engage your potential customers with your brand. Email automation & website automation are the best ways to do this. 11. Live chat or personal touch This is the best way to handle a prospect that comes to the website. This has to be interactive so that your potential customer will get attracted to your brand and open ways for easy conversion. 12. Conversion Define which actions of the customers are your conversions. This may be in different ways: 13.Importance of Mobile Accessibility

3. "Everything you share on your website, in fact even your website should be mobile optimized. People mostly access mobile devices to check any information. Therefore, your website should be mobile responsive. It should be convincing with high speed, good quality score and UX design elements" With the appearance of new and enhanced technology, individuals, organizations, and various companies, almost the globe is building an online presence. Digital marketing is an essential tool for all businesses, big or small, and practiced on a large scale. By using different tools and combining various procedures, digital marketing has become the world by passion offering individuals and companies the endowment that they would possibly not have traditionally. Because it is fairly new, and its trends keep on changing almost every year, the scope of digital marketing is broad, making it a profitable career option at the Bachelor's plus Master's level. The scope of digital marketing is increasing daily in our country. The reason for that is the huge number of people using the internet and additional digital devices daily. Hence there is a big demand for digital marketing professionals in India. A wide range of career options: Digital marketing does not assign you to one particular job profile or one specific industry. Digital marketing is promptly used widely in various industries. Making a decision depends on the professional who has to establish up his career in digital marketing. New online jobs are notified regularly for various organizations and industries. This provides an additional benefit of staying choosy about the classes of work. No requirement to learn hardcore software coding: Knowing software coding is not the prime requirement or pre- requisite for building a career in the field of digital marketing. Still, if you know the basics of HTML plus some bit of CSS also JavaScript, handling some advanced phases would be easier. Better Job Security: We are living in a competitive world. Digital Marketing is a performance-driven kind and not a typical 2+2=4 job. This category has emerged and is further growing at a rapid pace which means that you too have to persist learning and evolving. It means that if you keep doing the old things, you might not see great results. If you do not study new things, people who study those will be ahead. A Good salary package: Starting salary for digital marketers in India can vary from 20.000 Rs per month to 35,000 Rs per month. Experienced specialists can expect to earn higher than 1 Lakh Rupees per month. The demand also supplies for digital professionals are inversely equivalent to each other. The demand is higher and the supply is deficient. Since the demand is higher, the salary offered is also higher. No need to work as an employee all your life: If you are admiring will you have to do a job all your life or can you commence a business or not. If you do not want to work as a digital marketing agency or work being an in-house digital marketer: You can become a blogger, you can become a freelance consultant, you can become a Youtuber, you can become an Instagram influencer, You can launch the course, You can start your digital marketing agency also. The demand for digital marketing: The world is transforming towards digital marketing fast. There is a solid budget actuating into digital marketing now as presented to traditional marketing. 90% of the online journey begins with a search engine and assures the maintained effectiveness of SEO as an outstanding marketing strategy while most people make online shopping at least once a month. The Professions in digital marketing: Conclusion: There are enough reasons to consider making a career in Digital Marketing. The work is interesting, also the

4. demand is rising at a rapid pace. There are not adequate digital marketing experts out there. The job comes with a lot of admiration, it pays well too. The demand is growing at a rapid pace Keep your doubts aside also jump into the digital revolution by applying for a course Digital Marketing Agency In Amritsar in digital marketing. You can see the whole course structure including admission details at STS Digital Solutions.