How to Select the Best Outsourced Marketing Agency

1. How to Select the Best Outsourced Marketing Agency Content marketing uses digital marketing strategies such as development and distribution of graphics, written materials, and videos. An outsourced marketing agency creates and shares the materials on behalf of other companies enabling them to get leads and make sales. Selecting the best outsourced marketing agency has become more challenging as many ad developers have rebranded themselves as marketing service providers to claim a market share in the rapid-growing industry. Acumen Research and Consulting estimate

2. the market size of business process outsourcing (BPO) to grow up to $344.2 billion by 2026. Content marketing has the power to create leads, grow traffic and generate real marketing return on investment (ROI). Selecting the best outsourced marketing agency can, therefore, grow your brand, raise organic search traffic and improve your business conversion rates six-fold. Before you outsource your marketing functions, here are the 4 Qualities that define the Best Outsourced Marketing Agency 1.Subject Matter Expertise Subject matter expertise is vital as it assures you that the outsourced marketing agency will be able to provide top-notch content that meets the dynamics of your industry.

3. The best outsourced marketing agency must be familiar with your brand and industry. The agency must also actively seek to understand your brand and its vision and should be able to spot strategic opportunities for your firm and focus on meeting both short- term and long-term goals. As you evaluate the outsourced marketing agency’s expertise, investigate whether they have the right infrastructure in place to meet your needs. 2.A Good Portfolio and Track Record The portfolio will help you understand the approach used by the outsourced marketing agency and evaluate its previous collaborations with other brands. It is crucial to select an outsourced marketing agency that has good reviews and proud clients who are eager to share their experiences.

4. Case studies and testimonials can help you gain a bigger picture of how the marketing agency has added value to its previous clients. You can measure the effectiveness of an outsourced marketing agency such as C9 Digital by reviewing their case studies where results and feedback of real clients are shared. The best outsourced marketing agency is goal-oriented and focuses on delivering real results. An agency such as C9 Digital has successfully revolutionized the digital marketing approach of Juan Life and Meryl helping their brands to appeal to thousands of consumers in the Philippines. 3.The Agility and Versatility

5. The best outsourced marketing agency applies an agile or lean approach. Over 80% of lead marketers acknowledge that agility plays a significant role in meeting the marketing needs of a business. An agile outsourced marketing agency uses growth-driven designs, has tools to monitor data and launches campaigns that are informed by facts. Agile marketing agencies are likely to grow your market share three times more compared to those that apply traditional approaches as observed by the CMO’s Agenda. Besides, an agile outsourced marketing agency will comfortably accommodate any changes in your business as you grow. They will be able to offer flexibility similar to an in-house marketing team, adapt to changes and pivot purposefully.

6. 4.Value for Money The best outsourced marketing agency may not be cheap but will create value for your money. When your marketing goals are well articulated, allocate a flexible budget for the best marketing agency. The outsourced marketing agency must be transparent about their billing processes and ensure that you understand what will be delivered for the quoted price. Key Takeaways It is essential to pick an outsourced marketing agency that is committed to your business goals, has a high understanding of your niche and target market, and can serve your current and future needs. Selecting the best outsourced marketing agency should be a step by step thoughtful procedure. Take your time and consider the above criteria to select the best outsourced marketing agency that can take your organization to the next level.

7. Sources CMO's Agenda. (n.d.). From Always-On to Always-Agile. Retrieved from CMO's Agenda: https://cmosagenda.com/always-always-agile Acumen Research and Consulting, (n.d). Business Process Outsourcing Market. Global Industry Analysis, Market Size, Opportunities and Forecast, 2018 – 2026. https://www.acumenresearchandconsulting.com/business-process-outsourcing- market C9 Digital, (n.d). Case Studies. https://c9digital.com/case-studies/ Rampton, J. (2016, May 17). When to Outsource Your Marketing, And How to Choose a Good Agency. Forbes Magazine.