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Democratizing Photo Book Publishing 6Sight 2009 November 12, 2009

Democratizing Photo Book Publishing 6Sight 2009 November 12, 2009. What is Blurb? What has enabled the emergence and growth of the photobook industry? Why photobooks versus other forms of creative expression? Who is making photobooks, and why? Where to from here?. ?. What Is Blurb?.

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Democratizing Photo Book Publishing 6Sight 2009 November 12, 2009

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  1. Democratizing Photo Book Publishing 6Sight 2009 November 12, 2009

  2. What is Blurb? • What has enabled the emergence and growth of the photobook industry? • Why photobooks versus other forms of creative expression? • Who is making photobooks, and why? • Where to from here?

  3. ? What Is Blurb?

  4. blurb. design, publish, share, and sell your own commercial-quality books

  5. What Has Enabled the Emergence and Growth of the Photobook Industry? • Innate human desire to tell stories • Explosion of digital content creation platforms • Improved camera quality and affordability • Massive improvements in bandwidth and broadband adoption • Breakthroughs in digital print technology • Connection with “natural audience” via social media

  6. Why Photobooks Versus Other Forms of Creative Expression? • Books are tangible, permanent and portable • Books capture meaning and passion • Books are now affordable and easy to create

  7. Who Is Making Photobooks and For What Purpose? • Consumer/Personal Market = “Keep or Gift” • Creative Professional Market = “Promote” • Author Market = “Profit”

  8. Zion: The Stooge Reunion 2007 by Pete Wheelan

  9. Three Lakes Reunion by Pete Wheelan

  10. Rolling On: Wheels Turns 70 by Pete Wheelan

  11. Behind the Scenes Photos by Disney Pixar (for the film “WALL-E”)

  12. Michael Creagh’s Portfolio

  13. Conifer Research Marketing Collateral

  14. Lexus Hybrid Living – Brand Initiative

  15. The Abangoh Children’s Project

  16. Slate NYC

  17. Promote, Share or Sell

  18. Photographers@Microsoft (benefiting United Way)

  19. The Secret Diary of Steve Jobs

  20. Books by The DEAD and Jay Blakesberg; sold after each tour stop

  21. Color of Birds by Benjamin Knoot (12 years old)

  22. Where Do We Go From Here? • Raise awareness and grow the market • Simplify the book creation process • Evolve as the definition of the book evolves

  23. What will your book be?

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