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GAP ANALIZA

GAP ANALIZA. Z. Repač, rujan 2010. SADRŽAJ MARKETINŠKOG PLANA. GAP analiza. Trenutačna situacija. Analiza prilika i prijetnji. Postavljanje ciljeva. Marketing s trateg ija. Plan aktivnosti. Proračun. Evaluacija i unaprjeđenje. EVALUACIJA USPJEŠNOSTI.

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GAP ANALIZA

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  1. GAP ANALIZA Z. Repač, rujan 2010.

  2. SADRŽAJ MARKETINŠKOG PLANA GAP analiza Trenutačna situacija Analiza prilika i prijetnji Postavljanje ciljeva Marketing strategija Plan aktivnosti Proračun Evaluacija i unaprjeđenje

  3. EVALUACIJA USPJEŠNOSTI Da li se ulazak stranog kapitala povećao od uvođenja ICPR-a? Da li se broj ulagača povećao? Da li je BDP zbog ino-ulaganja rastao? Da li je izvoz rastao? Da li se naš ugled i broj klijenata zahvaljujući ICPR-u povećao?

  4. ANALIZA UPITNIKA

  5. 1. UNAPRJEĐENJE MARKETING STANDARDA - Nikakve aktivnosti 3 županije - Neke aktivnosti 4 županije • Web site updating • County promotion on conferences • Updating business zone data • Additional staff education • Promo materials and events • Promo missions

  6. 2. ZADOVOLJSTVO ICPR MARKETING STRATEGIJOM Koliko će se moći koristiti u daljnjem radu?

  7. 3. ZADOVOLJSTVO REZULTATIMA NAKON CERTIFIKACIJE Konkretni rezultati? Major marketing activities which have taken place • National and intl. fairs • Organizing visits to the county for intl. representatives • Web Page • Brochure,CDs and DVDs • Developing slogan • Investors guide in English, German, Italian • Web site for investment promotion • Taking part in investors conferences (Investor Café, Brussels) • Direct contacts with investors

  8. 4. OBNAVLJANJE INFORMACIJA ZA INO-INVESTITORE

  9. 4. PROCES UNAPREĐENJA INFORMACIJA ZA INO-ULAGAČE Permanent contact with diff. institutions and municipalities Monthly updating base Obligation of the county depts General information updated through ROP No information on SME was updated One person should be assigned for info. updating

  10. 5. KOMUNIKACIJA S POSTOJEĆIM I POTENCIJALNIM ULAGAČIMA

  11. KAKO SE KOMUNICIRA Regular contacts with the most important investors Phone calls, Mail Visits Only answering incoming inquires No communication strategy No tracking system No responsible person assigned to the job

  12. HOW THE PROCESS MIGHT BE IMPROVED? Introducing lobbying strengthen our network of specialized experts (financial and tax consulting) Involving banks, funds, institutional investors A zašto ne sami!?

  13. 6. DODATNO OBRAZOVANJE - TRENINZI • Different workshops • FIAS certificate • Marketing planning for business zones (organized by USAID) • Managing relations with investors (APIU) • Exchange of experience with other regions • Koliko relevantno za privlačenje FDI?

  14. 7. TRI NAJVAŽNIJA CILJA MARKETING PLANA

  15. 8. NAJVAŽNIJI SEKTORI ZA FDI

  16. 9. ZADOVOLJSTVO KRITERIJIMA EVALUACIJE I ODABIRA SEKTORA ZA FDI U ŽUPANIJI

  17. 10. ZADOVOLJSTVO RAZINOM PRORAČUNA ZA FDI

  18. PRIJEDLOZI ZA UNAPRJEĐENJE ICPR-a • Improving communication, cooperation and coordination with APIU • The possibility of presenting marketing activities in office of Croatian Chamber of Economyin Russia or Brussels

  19. ZAKLJUČCI • Identificirane su potrebe za dodatnim unaprjeđenjima • Metodarada će se temeljiti na interaktivnosti • S prilagodbama po potrebi • Potrebno je jačanje svijesti o važnosti FDI • Na svim razinama

  20. H V A L A

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