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Facilitating community & content interaction

Facilitating community & content interaction. BMJ response to Web 2.0 Phil Caisley, Head of Information Services Lorenzo Fabbri, Sales Manager S.Europe & America.

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Facilitating community & content interaction

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  1. Facilitating community & content interaction BMJ response to Web 2.0 Phil Caisley, Head of Information Services Lorenzo Fabbri, Sales Manager S.Europe & America

  2. ‘Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform’. Tim O’Reilly, 2004

  3. TOC • Community: connections/forum • Wikis • Responses • Podcasts/Vodcasts • Blogs • Content personalization • Links • Mashups • Clustering/Context linkage • Polls • The importance of Web 2.0 in Medicine

  4. Community – enabling connections • Connecting with who I know • Who I trained with • Who I work(ed) with • Who I socialise with • Those who influence me • Those who I share profession associations with • Keeping informed • Maintaining & enabling contact • Facilitating info discovery • Separating professional from social

  5. Community – user generated content • Discussion forums for • Raising questions to others • Seeking responses from others • Rating others’ responses • Viewing average ratings of responses • Polling users’ opinions • Viewing poll outcomes • Building knowledge base from discussion threads • Providing access points into knowledge base • Search • Categorisation

  6. Wikis – user generated content • Content written by user • Content added to or corrected by others • Based on principle of crowd sourcing • Accuracy improved by wider input • Closed community ensures relevance/accuracy • Requires moderation • Full version history and audit log

  7. Responses – user generated content • User responses to published content • Provides a user voice • Near time since libel moderation required • Adds value to original content • Alternative views • Substantiation • Feeds future articles or content updates

  8. Podcasts • Audio files for • Interviews • Discussions • Presentations • Etc… • Media player embedded in pages and • Audio files separately downloadable or • Audio files available from 3rd party • iTunes

  9. Vodcasts/videos • Video files for • Interviews • Discussions • Presentations • Medical training • Examimation procedures - Cardiovascular examination • Surgical procedures - Harry the hand • Scenarios • Media player embedded in pages • Video files separately downloadable • Automated transcription • Discovery • Retrieval

  10. Blogs – interactive content • Online diary • Web log = Blog • BMJ Group generated content • Opinion • Direct influence • Influence by association • etc • User responses to content • Entries have persistent location

  11. RSS (really simple syndication) • Tool for communicating updated info • From system to user • From system to system • Push technology • User subscribes and receives • Heading + link • Heading + link + abstract • Content viewed • In browser • In RSS reader

  12. Content personalisation • Personalisation based on • Behaviour (current & previous) • Preferences • Demographics

  13. Links – user generated content • Web-based URL bookmarking • Link categorisation • Info discovery through shared links • See other links that they have saved • See their categories • Monitor influencers link submission

  14. Mashups • Merging multiple data sources • Creating new resources that are greater than the sum of the parts • Many examples in Geographic Space

  15. Clustering/context linkage • virtual 'information piles‘ • gathers matching pieces of data from numerous sources • places them into groups without the need for predefined taxonomies or manual tags. • identifies hot topics • unveils hidden content relationships • matches documents based on actual content

  16. Polls – interactive content • Requesting user opinion • Publishing collective response + free text comments • Interpreting with analysis

  17. The importance of Web 2.0 in medicine • Doctors need quick access to a variety of information via a single, organised interface • Doctors are seeking new methods of information discovery because of the limitation of search engines • Web 2.0 provides a dynamic interactive platform for medical knowledge exchange • Knowledge exchange is not limited or controlled by private interests • Multimedia tools (e.g. podcasts or videos) are becoming popular learning tools Guistini D. How Web 2.0 is changing medicine. BMJ. 2006

  18. Networking sites doctors use and why

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