Lacey Designs Shop for lace with smile on your face

1. Sedina Mustabasic Grade: 11th 18 Years Lacey DesignsShop for lace with smile on your face

2. Business Profile • I decided to open up my own lace designs business in state of Connecticut because there are no businesses in this state and traditional Bosnian lace is very hard to find. • Type of Business: • Retail • I satisfy my consumer’s want for lace by providing beautiful hand made Bosnian lace at a reasonable price. • Legal Structure: • Sole Proprietorship • I selected sole proprietorship because it is the easies type of legal structure and I can be my own boss, therefore I can keep all my profits. 1

3. Opportunity • Opportunities • There are not any Bosnian Lace Design places in the state of Connecticut • Satisfy the customer by making custom made lace designs • Qualifications • Great customer satisfaction skills • Family owned store for 11 years in Hartford • 4 family generation of lace work designing • Done lace work along side my mother since I was 8 yrs old 2

4. Consumer Profile • By Location • Home based business with a website available • http://lace.web.officelive.com/default.aspx • By Population • Women who love decorating and making their homes beautiful. • By Personality • Customer mostly female, who love to keep their homes beautiful while having a little flavor of Bosnian tradition • By Behavior • Purchase lace design decorations for homes or any area needing some improvement • By Income • $15,000+ 3

5. Competition • Competitive Advantage(Chapter 8) • • Uniqueness combined with Bosnian tradition that lead to a beautiful personalized lace figure. • Very rare item sold in the United States 4

6. Marketing Mix • Price: • $15.00 – Represent combination of materials as well as an equal amount of profits. • Place: • Sold product through international stores such as; European Grocers, • Product: • Personalized lace design figure with a hint of Bosnian tradition for customers to make their homes beautiful • Promotion: • Business website, Business cards $.50, International Stores promoting my item 5

7. Marketing Plan 6

8. Cost of Materials/Direct Labor 8

9. Economics of 1 Unit 9

10. Time Management Plan 10

11. Average Monthly Fixed Costs 11

12. Monthly Sales Projection Total = 540 13

13. Projected Yearly Income Statement 14

14. Start-Up Investment 15

15. Return On Investment 16

16. Social Responsibility Plan • My business will give 3 % of my annual net profit to St. Jude Children’s Research Hospital. • I will have the business boxes and my business cards created with the St. Jude logo which will tell my customers that my business is a sponsor of St. Jude. 17

17. Business & Educational Goals • Educational • - Graduate from SMSA with high honors and get accepted to a University of my choice. • - Graduate from the University of my choice with the degree in Dentistry. • Business - Sell more than 100 lace designs in the first quarter and expand my business. -I hope to make enough profit to open up my own Lacey Designs store and hire at least 2 employees. 18

18. Shop for lace with a smile on your face Thank you for your consideration of Lacey Designs http://lace.web.officelive.com/default.aspx 19