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Business Models

Business Models . Brian Mennecke MIS 534. Why Business Models Matter?. What, at their heart, are business models? What is one of the most important questions that needs to be answered when telling this story? What is the storyline or plot that a business model must follow? 

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Business Models

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  1. Business Models Brian Mennecke MIS 534

  2. Why Business Models Matter? • What, at their heart, are business models? • What is one of the most important questions that needs to be answered when telling this story? • What is the storyline or plot that a business model must follow?  • What are the two parts to the story?  • What else is there? • What do profits tell us about a business model?

  3. Why Business Models Matter? • How do you test a business model?  • Are there any business models that appear to be successful yet don't pass one or both of these tests? • What was wrong with Sears' and Pricelines' models? 

  4. Why Business Models Matter? • What do you need to understand to make a business model work?  • What needs to come first? • What is the importance of strategy in the development and use of a business model?  • What key question in terms of strategy needs to be answered?

  5. Why Business Models Matter? • It’s all in the story • Does it make sense? • Can we make money doing it? • What’s the competitive landscape like?

  6. How to Write a B-Plan • What are the 4 main factors • The People • The Opportunity • The Context • Risks and Rewards

  7. How to Write a B-Plan • Without the right team, nothing else matters: • What are the investors going to want to know about the team? • What do they know? • Whom do they know? • How well are they known?

  8. How to Write a B-Plan

  9. How to Write a B-Plan • The Opportunity • What are the two important questions? • Is the market large? • Is it fast growing? • Is it going to be “structurally attractive?”

  10. How to Write a B-Plan • The Opportunity • What are some of the questions to ask about money? • When will it need to buy resources? • When will it need to pay for them • How long will it take for customers to show up? • How long until they give us money? • Capital equipment costs per $ of sales?

  11. How to Write a B-Plan • The Opportunity • What are some of the questions to ask about competition? • Current competitors? • Their position, strengths, weaknesses? • What will their response be? • What will our response be?

  12. How to Write a B-Plan

  13. How to Write a B-Plan • How is business like chess?

  14. How to Write a B-Plan • The Context • What is the importance of context? • What should a business plan include related to context? • Awareness of context • What are the potential changes in context and their effects? • What is to be done when context changes? • What can be done to effect context?

  15. How to Write a B-Plan • Risk and Reward • What do good business plans do? Why? • Recognize context is a moving target • What comes at the end? • The exit strategy

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