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Kiosk ROI

Kiosk ROI. Sponsored By:. Conference Audio: 866.740.1260 (+1.303.248.0285 outside US & Canada); Access Code: 2901432 . David Drain SSKA Executive Director. Bill Lynch SSKA Board Member. Stephen Kendig SoloHealth. Andy Egan MaxBox Digital Retail Ltd. Chuck Simmers Amtrak.

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Kiosk ROI

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  1. Kiosk ROI • Sponsored By: Conference Audio: 866.740.1260 (+1.303.248.0285 outside US & Canada); Access Code: 2901432

  2. David Drain SSKA Executive Director Bill Lynch SSKA Board Member Stephen Kendig SoloHealth Andy Egan MaxBox Digital Retail Ltd Chuck Simmers Amtrak Conference Audio: 866.740.1260 (+1.303.248.0285 outside US & Canada); Access Code: 2901432

  3. Amtrak’s Quik-TrakTicketing Kiosks Meeting Traveler Demands Now and into the Future

  4. A Brief History

  5. Kiosk Application • Rewritten for kiosk replacement • Maintains familiar customer flow • A single use application • Enhanced the customer experience

  6. The Business Problem • Ridership was increasing • Headcount increase not possible • Operating budget constraints • Historic facilities

  7. Growth & Performance • Kiosk growth- • 2003 - $30M/mo. from 110 kiosks • 2009 - $56M/mo. from 330 kiosks • Kiosk availability 98.5-100% • Transaction Performance • Prepaid booking 10-15 seconds • Walkup purchase 35 seconds

  8. Kiosk ROI • Quantified through path to market analysis • Agent Issuance- $5.50 per rider • Kiosk Issuance - .50 per rider • Distribution channel shift generates ROI

  9. ROI into the Future • Today 100% visit the kiosk for tickets • Print from home is coming in 2011 • Kiosk demand may decline • Opportunity to run alternative applications

  10. 2004 – Entered the kiosk industry KIOSK ROI MaxBox Digital Retail Ltd Solution provider & digital content aggregator for self-service kiosks. 2006 – Introduced Digital Retail 2009 – Opened MaxBox Middle East office 2010 – Planned expansion to USA, Caribbean & India

  11. The Challenge & Your Goals COMPELLING self-service offering ATTRACTIVE to customer & retailer Improve customer experience Competitive advantage Queue busters Incremental revenue streams Grow national presence Reduce overheads & free up staff time

  12. Multiple revenue streams Rental Fixed, monthly rent = guaranteed income & forecast model Incremental Revenue Bundling complimentary offerings within limited footprint Advertising Cover operational costs with 2nd screen Package Options & Add-ons: Amortises the initial investment Add-ons generate additional rental

  13. Self-Service Lessons Learnt “We’ve developed a huge range of applications why shouldn’t we present them all??” CUSTOMISE YOUR KIOSK TO FIT A TARGETED NEED & CONSUMER Limit applications & present with simplicity NOT Encourage buyers not browsers Consider launch time & audience Build trust in self-service

  14. MaxBox Self-Service Successes: MOBILE TOP-UP KIOSK – RENTAL MODEL SELF-SERVICE ACTIONS STOPPED top-up transactions at till points INTRODUCED card payment transactions SELF-SERVICE RESULTS FOCUSED staff on high margin sales INCREASED revenue by 300% within weeks!! = PROVEN RETURN ON INVESTMENT FROM A SELF-SERVICE KIOSK

  15. Return on Investment (ROI) SoloHealth Stephen Kendig, VP

  16. SoloHealth • Designs and produces interactive self-service health kiosks • We provide our partners with insightful and actionable health data about the public • We help establish local connections between consumers and health care providers • Our core business is around education, awareness and action

  17. EyeSite™ • Educate consumers on the importance of eye health • Motivate people to get an eye exam with and ECP • Grow the number of eye exams and product sales EyeSite™ will drive more people to see an eye care practitioner, more frequently.

  18. EyeSite™ Revenue Model Eye Doctors AdvertisersOptical Product MFG

  19. How it Works SoloHealth Secures Host Locations Practices Pay to Be Listed and Receive Referrals 1 2

  20. Eye Doctor/Marketing Opportunity Schedule an Appointment

  21. Advertising Opportunities Digital Sign :15 Video Ad Targeted Printout 21

  22. Kiosk Unit Economics - Example Kiosk Economics (1 unit) 25 users/day = 10,800/year 15 exams/month = 180 exams/year Average Spent/Exam*: $304 Total Value/Kiosk: $54,720 50% GM: $27,360 Increased Exams ,Product Sales & Brand Share *National average – Retail dollars

  23. Retailer with Optical - Example EyeSite test stores achieved significant sales growth vs control Stores

  24. Retailer without Optical - Example EyeSite test stores show significant growth over chain in eye care categories

  25. SummaryBig Ideas Conference Audio: 866.740.1260 (+1.303.248.0285 outside US & Canada); Access Code: 2901432

  26. Open Q&A Conference Audio: 866.740.1260 (+1.303.248.0285 outside US & Canada); Access Code: 2901432

  27. Thank you to our Sponsors Conference Audio: 866.740.1260 (+1.303.248.0285 outside US & Canada); Access Code: 2901432

  28. MEMBER BENEFITS Conference Audio: 866.740.1260 (+1.303.248.0285 outside US & Canada); Access Code: 2901432 • DEPLOYER MEMBERSHIP • Networking with other professionals • Complimentary expert advice • Critical know-how • Free “Best Practices” white papers • VENDOR MEMBERSHIP • Establish credibility and leadership in the industry • Develop strong strategic relationships • Great business-building opportunities www.SelfService.org/join

  29. JOIN TODAY Conference Audio: 866.740.1260 (+1.303.248.0285 outside US & Canada); Access Code: 2901432 FREE DEPLOYERMEMBERSHIPFOR QUALIFIED COMPANIES Banks / Financial Institutions Casinos Colleges / Universities Government / Public Sector Healthcare Facilities Hotels / Resorts Public Transportation RestaurantsRetailers Theaters / Museums Promo Code: WEBINAR VENDOR MEMBERSHIPSPECIAL Join by November 1, 2009 and get 50% off your initiation fees! Promo Code: WEBINAR www.SelfService.org/join

  30. To stay connected to this topic and submit more questions please email us at:webinar@selfservice.org Conference Audio: 866.740.1260 (+1.303.248.0285 outside US & Canada); Access Code: 2901432

  31. Thank You Conference Audio: 866.740.1260 (+1.303.248.0285 outside US & Canada); Access Code: 2901432

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