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Q2 2013 MEDIA PACK

Q2 2013 MEDIA PACK. THE MAGIC AUDIENCE Q2 2013. Magic has a market share of 5.0%. Magic listeners tune in for 10.7 million hours every week. Magic reaches 1.9 million listeners every week. Magic attracts 1.1m 15-44 year olds each week, an increase of 17% versus Q1 2013.

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Q2 2013 MEDIA PACK

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  1. Q2 2013 MEDIA PACK

  2. THE MAGIC AUDIENCE Q2 2013 • Magic has a market share of 5.0%. • Magic listeners tune in for 10.7 million hours every week. • Magic reaches 1.9 million listeners every week. • Magic attracts 1.1m 15-44 year olds each week, an increase of 17% versus Q1 2013. • 58% of Magic listeners are aged 15-44 and 42% aged 45+ • 47% of Magic listeners don’t listen to Heart or Capital. • The average age of a Magic listener is 41. • Magic 105.4 reaches 2.9 million listeners across the UK Source: RAJAR Q2 2013 Average Age Base: All Respondents

  3. PROGRAMMING HIGHLIGHTS • Magic Breakfast with Neil Fox reaches 674,000 listeners, and has an audience share of 3.9%. • More Music Drivetime with Angie Greaves has 653,000 peopletuning in weekdays at 1700-2000 and a market share of 4.6%. • Gary Vincent attracts 827,000 listeners each week, and is commercial market leader for reach and share amongst adults 25+ with 728,000 and 5.7%. • Paul Phear is the commercial number one for adults 25+ between 1300-1700, pulling in 714,000 listeners and a market share of 6.2%. • Mellow Magic is the number 1 commercial music show every evening for reach for Adults 25+ • Denise van Outen is commercial number one amongst adults 15+ for market share with 5.9%. She is also top for adults 25+, with 160,000 listeners each week and a market share of 6.6%. • Kim Wilde reaches 321,000 listeners and has a market share of 5.5%, between 1000-1400 on Sundays. • Rick Astley has an audience of 144,000 tuning in each week and a market share of 5.7%. Source: RAJAR Q2 2013

  4. OUR AUDIENCE… • 15-44 year olds are our strongest audience. • 67% of listeners are affluent ABC1’s. • Females account for 55% of the Magic audience. • Magic has an average age of 41 Source: RAJAR Q2 2013 Source: RAJAR Q2 2013 Average Age Base: All Respondents

  5. MON-FRI WEEKLY REACH IN LONDON Source: RAJAR Q2 2013 Magic 105.4 TSA

  6. WEEKLY REACH IN LONDON Source: RAJAR Q2 2013 Magic 105.4 TSA

  7. MARKET SHARE IN LONDON Source: RAJAR Q2 2013 Magic 105.4 TSA

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