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Survey Says: Consumers want Omega-3 Fish Oil

Omega Protein, Inc. is the leading processor of marine protein and the largest processor of fish oil in the world. Located in Houston, Texas, they are vertically integrated from catch to production, owning fishing vessels and spotter planes. Their state-of-the-art fish oil refinery produces OmegaPure, a high-quality fish oil product. They are committed to sustainability and certified by Friend of the Sea. OmegaPure Menhaden Oil is FDA-approved, odorless, and taste-free, making it an ideal ingredient for food products. They also offer other delivery systems such as OmegaBits in various flavors. Consumers are increasingly seeking omega-3 enhanced foods for their health benefits, leading to growing sales in this category.

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Survey Says: Consumers want Omega-3 Fish Oil

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  1. Survey Says: Consumers want Omega-3 Fish Oil

  2. Corporate Profile Omega Protein, Inc Headquarters- Houston, Texas

  3. Omega Protein, Inc. • Omega Protein is North America’s leading processor of marine protein and the world’s largest processor of fish oil. • Vertically integrated from catch through production of OmegaPure. • Omega Protein owns 40 fishing vessels and 38 spotter planes. • $19 million state-of-the-art fish oil refinery produces OmegaPure from menhaden caught in U.S. waters. • OmegaPure Technology and Innovation Center (OPTIC) established in 2006 for product development. • Publicly traded on the New York Stock Exchange (OME).

  4. Sustainability Omega Protein is committed to: • Protecting the menhaden population and never compromising the natural spawning cycle • Maintaining less than 1% by-catch • Working with the U.S. Department of Commerce, the Atlantic States Marine Fisheries Commission and the International Fishmeal and Fish Oil Organization • Omega Protein is certified sustainable by Friend of the Sea, an organization dedicated to preserving the marine habitat.

  5. OmegaPure Menhaden Oil ® • 1st to be directly approved by FDA as a GRAS • food ingredient • Odorless and taste-free • Not a genetically-modified food. • Made from a single species • Certified Kosher by the Orthodox Union • Non-Allergenic Other Delivery Systems Available Patent-pending combination of MeadowPure™ flaxseed and OmegaPure fish oil - containing all three forms of Omega 3 – ALA, EPA, and DHA OmegaBits are flavourful bits made from concentrated ingredients enhanced with OmegaPure menhaden fish oil- available in in sweet and savoury flavors

  6. Retail Sales of Omega-3 Enhanced Products Millions of Dollars * These numbers include ALA, EPA, and DHA Source: Packaged Facts: Omega-3 Foods and the U.S. Food and Beverage Market, March 2007

  7. EPA and DHA Win in Sales Projected Sales $1,276,000 $4,397,000 $1,495,000 $3,734,000 $1,531,000 $3,062,000 $2,426,000 $1,642,000 $1,685,000 $1,832,000 $1,610,000 $1,106,000 Source: “Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition. Packaged Facts. January 2009

  8. Consumer Attitudes Toward Fish Oil and Omega-3 Omega-3 fatty acids are the ONLY type of fat more consumers rate healthy than unhealthy. Source: IFIC Foundation Food and Health Survey: Consumer Attitudes Toward Food, Nutrition, and Health, International Food Information Council (IFIC) Foundation. 2008

  9. Nutritionally Desirable Nutrients • Source: 2007 HealthFocus Trend Report

  10. Strong Efforts to Consume Omega-3 and Fish Oil 48% of consumers surveyed are looking for omega-3 enhanced foods Strong Efforts To Consume 48% of consumers Source: FMI U.S. Consumer Report, 2008 and Gallup 2007 Study of Nutrition Knowledge and Consumption

  11. Expected Health Benefits of Omega-3 Internet users surveyed purchase omega-3 because they believe omega- 3 will have these health benefits. Source: Mintel/Greenfield Online 2008

  12. R&D Executives Pick Omega-3 for Formulations Top Ten Ingredients for Formulations Source: Prepared Foods 2006, 2007, 2008, Research and Development Exec Survey

  13. Consumers Choose to Purchase Omega-3 Enhanced Foods • Relying more on preventative health and diet practices • Expanding aging population • Rising health care costs leads to healthful foods • Lack of available pharmaceuticals • Growing concern about obesity and weight management • Increasing awareness and concerns about mental well-being • Better health and quality of life Source: “Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition. Packaged Facts. January 2009

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