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Mike’s Bikes Simulation. Chain Reaction. Dylan Frank - 201102689 Jenna Jeffrey - 201001350 Dylan Scammell - 20110365 Hilary Muth - 201003674. Chain Reaction – Financial Results. Sales $5,873,426 Number of Units Sold $16, 070 Costs of Goods Sold $3,095,623 Profits $489,025
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Mike’s Bikes Simulation Chain Reaction Dylan Frank - 201102689 Jenna Jeffrey - 201001350 Dylan Scammell - 20110365 Hilary Muth - 201003674
Chain Reaction – Financial Results • Sales $5,873,426 • Number of Units Sold $16, 070 • Costs of Goods Sold $3,095,623 • Profits $489,025 • Shareholder Value $8.58 • Earnings Per Share $.489
Chain Reaction – Marketing Strategies Horizontal Analysis of Income Statement • Gross Margin Decreased by 22% from 2012. • Total Expenses Increased by 38% from 2012 • Total Other Income Increased by 16% from 2012 • Net Income Decreased by 66% from 2012
Chain Reaction – Marketing Analysis • Price • Our price increased by 8.33% from 600 per bike to 650 • Firm 1 bikes are priced at $500 , which is the next highest competing price • Industry average is $507 • Place • Chain Reaction’s high-end quality bikes are placed in Sports Stores and Bike Shops • Promotion
Conclusions • Overview of Firm Sales Performance • Why?