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State of Technology Innovation In Asia InterDirect Network Conference Hong Kong April 18, 2013

State of Technology Innovation In Asia InterDirect Network Conference Hong Kong April 18, 2013 Philip Leung Managing Partner Commence Technology Partners. Commence Technology Partners. Key messages Disruptive technologies Global Impact Business Implications Asia State of Innovation

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State of Technology Innovation In Asia InterDirect Network Conference Hong Kong April 18, 2013

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  1. State of Technology Innovation In Asia InterDirect Network Conference Hong Kong April 18, 2013 Philip Leung Managing Partner Commence Technology Partners

  2. Commence Technology Partners Key messages • Disruptive technologies • Global Impact • Business Implications • Asia State of Innovation • Technology drivers • Commandments for Asia entry

  3. Introduction Speaker Profile • Managing Partner, Commence Technology Partners • Some previous assignments: • President, Rackable Systems / SGI Asia Pacific • Managing Director, Compaq Computer East Asia • President, Quantum Asia Pacific • Director, AMD Asia Pacific • CEO, Chinese Books Cyberstores • CEO, Vtech Computers Inc • President, PRD chapter, Asia America MultiTechnology Association • Board of Governors, & China Affairs Group Chair, AmCham HK • Advisor to IT legislator, HK Legislative Council • Advisor and Past President, Harvard B-School Club of HK • Adjunct Professor, City University of HK • Board member of HK and Silicon Valley companies • MBA (Harvard), BSEE (HKU)

  4. Commence Technology Partners

  5. Commence Technology Partners

  6. Future Disruptive Technologies A Global tech era has begun! Driven by Innovations in Cloud computing, Mobile internet and Social networking. Big changes will continue coming!

  7. China Embracing the Internet Average Return (Jan 2009 - Dec 2012): • Chinese internet companies 213% • Nasdaq 58% • Hang Seng Index 41% KSFs in the Internet business: Repeat customers, Pricing power, Employee happiness

  8. What’s Rocking the Asian Markets? Three disruptive technologies in Asia: • Mobile • Social Networking • Cloud These innovations are transforming business models and industry ecosystems in Asia in profound ways

  9. Leading Players in m-Commerce

  10. Asia Rising Silicon Valley New York Washington DC Tel Aviv London • Beijing • Shanghai • Taipei • Hong Kong • Seoul • Shenzhen • Singapore • Bangalore

  11. Asia Rising (cont’d)

  12. Asia Rising (cont’d)

  13. Commence Technology Partners Who We Are, What We Do • We accelerate the market entry and revenue generation of technology companies entering Asian markets • We launch, mentor, and support our clients’ Asian subsidiary, resulting in a successful Asian operation • Some of our clients: • Rackable Systems, SGI, Algorithmica, Z-corp, China UnionPay, Visual Numerics (VNI), Jmango, Cityline, eTelecare, LeCroy, MedioStream, NextEd, PowerFile, PRCDirect, YesVideo • K-Swiss, Standard Brands ITT-Flojet, Compaq, Credit Agricole, Hitachi, …

  14. Commence Technology Partners Our Teams • Seasoned executives who have managed pan-Asian operations, financed start-ups, and done stock listings • Extensive network of industry experts from which we draw for special assignments • Partners with impressive track records and experience in Internet, IT & Telecom, Software, Hardware, Multimedia, E-business enterprises • Website: www.commencepartners.com

  15. Some of Our Recent Clients

  16. Hong Kong as a Service Platform Conclusions from client case examples Common threads: • HK is Asia’s leading business platform • HK is an excellent RHQ for Asia • The HK + PRD combo offers a compelling business model • CEPA further strengthens HK as best place possible as China market continues to grow

  17. Insights from Companies Entering China Key Hong Kong Core values • Private enterprise • Free trade • Rule of law • Ethical and responsible business practices • Transparency and free flow of information Key Observations 1. Hong Kong embodies these core values better than any other Asian city 2. Foreign businesses doing business in Asia find that Hong Kong holds significant advantages over most other cities

  18. Hong Kong Advantages Hong Kong’s key advantages – as perceived by our clients: • Economic freedom • Well-educated workforce, strong work ethics • Rule of law • IPR protection • Location: < 3 hours to most Asian markets • Low and simple tax regime • World-class telecom and logistics • World financial center with stable currency

  19. Philip Leung’s “10 Commandments” for Successful Asia Entry/Penetration 1st Commandment “Thou shall have a strong Asia team” • Includes local managers, alliance partners, bankers, channels, etc. • Key to successful execution • Helps develop Guan Xi, support services, etc. to sustain success 2nd Commandment “Size doesn’t matter” • Except to investment bankers • To the customer in Asia, your ability to deliver matters most

  20. Philip Leung’s “10 Commandments” for Successful Asia Entry/Penetration 3rd Commandment “Watch how and where to look; exercise common sense” • What’s obvious to you may be invisible to the next guy • How and where you’re looking provides hidden advantages • Yesterday’s market gospel may be today’s garbage 4th Commandment “Usual economic indicators don’t tell the whole story” • Asia is NOT one big homogeneous market; regional and local conditions are key • “The Mountains are High; the Emperor is Far Away” • Absorb conventional wisdom, then be prepared to discard it

  21. Philip Leung’s “10 Commandments” for Successful Asia Entry/Penetration 5th Commandment “Visualize the end game” • Plan your Asia exit strategy BEFORE entering Asia 6th Commandment “Collect data; turn insight into foresight” • Numerous gaps and disconnects exist in the flow of info • When you think your market research is complete, start anew

  22. Philip Leung’s “10 Commandments” for Successful Asia Entry/Penetration 7th Commandment “Getting orders is great; getting paid for them is better” • Case example – Compaq • Install an effective collection system from the start 8th Commandment “Define shades of gray within which thou shall operate” • Eskimos language has 17 words for snow; Asia has 10x more! • What’s tolerated is a function of time and place • Rules change frequently; check carefully

  23. Philip Leung’s “10 Commandments” for Successful Asia Entry/Penetration 9th Commandment “Beware of Oral Guan Xi” • He who claims that he has relationships and connections, may not deliver the real thing 10th Commandment “Play the game of GO” • First secure the corner (Hong Kong), then the sides, and finally capture the entire chessboard • Hong Kong is a superior service platform for entering and succeeding in the Asia market!

  24. Commence Technology Partners Summary of Key messages • Three Disruptive technologies are ushering in a new global technology era • Mobile, Social networking, and Cloud • Asia is rising - driven by Mobile technologies • HK is a great gateway into Asia • 10 commandments for Asia market entry

  25. Thank You Philip LeungManaging PartnerCommence Technology Partners2503 Bank of America Tower, 12 Harcourt Road, Hong Kong. Tel: (852) 2527 2228 Email: philip.leung@commencepartners.com Website: www.commencepartners.com

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