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The Best Fruit Punch Flavored Sports Drink: Feasibility Report

The Best Fruit Punch Flavored Sports Drink: Feasibility Report. By: Josh Fox, Ted Phaniphon , Stephanie Schweiner , Chris Spezzia. Executive Summary. Introduction.

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The Best Fruit Punch Flavored Sports Drink: Feasibility Report

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  1. The Best Fruit Punch Flavored Sports Drink:Feasibility Report By: Josh Fox, Ted Phaniphon, Stephanie Schweiner, Chris Spezzia

  2. Executive Summary

  3. Introduction • This report provides data on the 20 oz. fruit punch flavored sports drinks that are available at Quick Trip stores. Refreshing fruit-flavored sports drink are a popular choice of drink among students and a $15.9 billion dollar industry in the U.S. These drinks offer a carbohydrate-water mixture which improves the rehydration process. They assist in muscle cramp relief, heat stress and fatigue by replenishing important electrolytes lost through perspiration. • Quick Trip offers a variety of sports drinks. The most common flavor among all brands available at the store is fruit punch. The standard size of bottle available is 20 oz.

  4. Methods for Evaluation • Information for this report came from the results of two surveys: Importance of Criteria and Taste Test. • Importance of Criteria (First Evaluation) • 25 People were asked to rank the following criteria: Taste, Sugar Content, Calories, and Cost. • They were to determine on a scale of 1-10 how important each criteria was to them when purchasing a sports drink. • 1 point is considered least important and 10 is considered the most important. • Points for each criteria is added together. • The criteria with the most number of points is considered to be the most important criteria when purchasing a sports drink.

  5. Results of the First Evaluation • The results of the Importance of Criteria Survey are as follows:

  6. Results of the First Evaluation • Based on the results from the first evaluation, the taste of the product is the most important criteria when purchasing a sports drink. • The second survey, Taste Test, is conducted to determine which brand of fruit punch flavored sports drink is the best.

  7. Method of the Second Evaluation • The second survey, Taste Test, is conducted to determine which brand of fruit punch flavored sports drink is the best. • Taste Test (Second Evaluation) • 25 People were asked to taste the fruit punch flavor sports drink of the following brands: Powerade, Gatorade, Vitamin Water, and Neuro Sonic. • They were asked to rank the taste of each drink on a scale of 1-10. • 1 point considered to be disliked and 10 points considered to be the most liked. • Points for each brand is added together. • The brand with the most points is determined to be the best tasting fruit punch flavored sports drink.

  8. Results of the Second Evaluation • The results of the Taste Test is as follows:

  9. Results of Second Evaluation • Based on the results of the Taste Test, Gatorade was the best tasting sports drink.

  10. Conclusions

  11. Recommendations

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