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Who we are…

Eating, Thinking and Staying Active with New Media 6.02.09 Mary Madden Pew Internet & American Life Project Presented to: NICHD Media-Smart Youth Meeting. Who we are…. Where we live…. Watching the online audience grow. 74% of adults in the U.S. use the internet  up from 46% in 2000

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Who we are…

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  1. Eating, Thinking and Staying Active with New Media6.02.09Mary MaddenPew Internet & American Life ProjectPresented to: NICHD Media-Smart Youth Meeting

  2. Who we are…

  3. Where we live…

  4. Watching the online audience grow • 74% of adults in the U.S. use the internet • up from 46% in 2000 • 93% of teens ages 12-17 use the internet • up from 73% in 2000 • 87% of parents of teens go online

  5. Then and Now… 2000 5% with broadband at home 50% owned a cell phone =slow and stationary connections 2008 58% with broadband at home 82% own a cell phone =fast and mobile connections

  6. Mobile access to the “cloud” 69% of online Americans have used “cloud computing” applications whose functionality is located on the web.

  7. Youth of Today: Already Media-Smart?

  8. Online activity pyramid: by generation The majority of teens and Gen Y use SNS, but fewer maintain blogs. Less than a fifth of online adults older than Gen X use SNS. While there are always exceptions, older generations typically do not engage with the internet past e-commerce. The vast majority of online adults from all generations uses email and search engines. Generations Online in 2009

  9. Profiles: Switchboards for social life

  10. Lesson #1: Get Creative • 64% of online teens are content creators • Teens have embraced Web 2.0—blogging, remixing and sharing their creations without fear. • Teens have the time to play around with these tools and get comfortable, and adults need this time, too.

  11. Lesson #2: Start Conversations Teen content creators solicit feedback • Most teens receive feedback on the material they post, and most give feedback to others. • Social media tools offer the opportunity to solicit feedback and shape critical conversations.

  12. Lesson #3: Reinforce Relationships • 91% of social networking teens use the sites to stay in touch with offline friends • Rather than replace offline relationships with online ones, social media tools work best when they augment relationships that have other dimensions.

  13. Lesson #4: Cultivate Semi-public Spaces Teens are skilled navigators of the semi-public Web • Teens curate social spaces where they feel comfortable sharing ideas and expressing themselves. • Semi-public spaces like social networking groups offer participants a forum to ask questions and share ideas.

  14. Eating with New Media

  15. Sites to inspire: Yelp http://www.yelp.com

  16. Thinking Critically with New Media

  17. Sites to inspire: Keeping Score http://www.keepingscore.org

  18. Staying Active with New Media

  19. Sites to inspire: Cycle Kids http://www.cyclekids.org

  20. Regroup and Rethink… • Connect with teens using the tools they already know • Make your resources infinitely shareable • Create opportunities to collaborate

  21. Thank you! Mary Madden Senior Research Specialist Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 mmadden@pewinternet.org 202-419-4500

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