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American legion emblem sales

American legion emblem sales. Richard Keith, Director Email: rkeith@legion.org Phone: 317-630-1248. EMBLEM SALES INFORMATION. Retail Division of The American Legion Merchandise is sold via: Website Mail Call center Conventions & meetings Walk up counter

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American legion emblem sales

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  1. American legion emblem sales • Richard Keith, Director • Email: rkeith@legion.org • Phone: 317-630-1248

  2. EMBLEM SALES INFORMATION • Retail Division of The American Legion • Merchandise is sold via: • Website • Mail • Call center • Conventions & meetings • Walk up counter • Publish approx 130-page yearly catalog

  3. Emblem sales information • Approximately 35 employees • Onsite functions: • Warehouse/Shipping & Receiving • Call Center • Marketing & Product Development • Finance Department

  4. Emblem sales information • Annual Sales $10-11 million • Annual Profits approx 1.5 million

  5. Emblem sales information • We are a top retailer of US flags • We sell ½ million flags per year

  6. What else do we do? Monitor and protect usage of The American Legion name & emblem. • How does this impact you?

  7. Fundraising questions I would like to do this fundraiser and sell this item with The American Legion name and/or emblem CAN I DO THAT?

  8. WAYS TO DO THAT Special order items thru Emblem Sales • Sell the product as a fundraiser (prices are generally less than ad-specialty company products)

  9. 2 ways to do that 1. Use an existing American Legion licensee. • A & A Engraving • Engraved gold-plated rifles & pistols • great for raffles • Hobie J. Gourmet Sauces • Three types of TAL barbecue sauce • Worlds Finest Chocolates • Candy bars

  10. 2 ways to do that • Someone may apply for a license to sell their product with our emblem and name • Should have a broad appeal, marketable to many • Not a quick process • Allow time • Many required approvals

  11. Miscellaneous notes • 2 % of the total sales from each Department is distributed back to the Department • As of January 1, 2010, there is officially a fundraising division within The American Legion • New Director, Chuck Krupa, will be speaking to all Dept Adjutants at the Fall meetings

  12. Miscellaneous notes Whenever help/advice is needed, regarding The American Legion name or emblems usage: • Please feel free to call or email me • Recognition

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