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Enhance Your SEO Superpowers with Expert Strategies

Elevate your digital presence with our guidance on National SEO, Local SEO, keyword optimization, Google insights, and more! Learn how to wield Schema like a superhero and transform small businesses into online champions!

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Enhance Your SEO Superpowers with Expert Strategies

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  1. www.allwebpromotion.com 1.888.883.9462 sales@allwepromotion.com www.facebook.com/allwebpromotion

  2. Which Superpower is Right for You?

  3. Which Superpower is Right for You? National SEO • Google gets 3.5 Billion searches per day • Revolves around product or service, not location • Boundaries are either North America or worldwide

  4. Which Superpower is Right for You? Local SEO • 46% of all Searches on Google are Local • 86% of customers look up the location of a business on Google Maps first • 76% of Local searches result in a phone call

  5. Bread & Butter: Keywords Main Keyword Phrase Add location Ask a question • Lumber yard • Financial Service • Electrician • Peru IL • LaSalle County • Princeton • Places to buy wood in • Who can do my taxes • Electricians near me

  6. Google: Hero or Villain? • Google Local Information

  7. Google: Hero or Villain? • Google Local Information • Schema: the Google version of the Bat Signal

  8. Google: Hero or Villain? • Google Local Information • Schema: the Google version of the Bat Signal • Focuses on Physical Address

  9. Google: Hero or Villain? • Google Local Information • Schema: the Google version of the Bat Signal • Focuses on Physical Address • Analyzing using Google Analytics

  10. CAMEO!

  11. A Superhero’s Toolkit Content Strategy for Local SEO City Pages VS Doorway Pages • City pages - dedicated to a specific city • H1 tags for location based keyword title • Subheads with keywords • Keywords in the copy • Call To Action • City Pages provide value to the customer

  12. A Superhero’s Toolkit Content Strategy for Local SEO City Pages VS Doorway Pages • Doorway pages - meant to direct viewers to another page • Designed to rank without providing information • Google doesn’t like doorway pages • Doorway Pages provide no value to the customer • Google doesn’t like Doorway pages

  13. A Superhero’s Toolkit Content Strategy for Local SEO Localizing blog posts and website content • Blog posts create new, informative content • Answer questions, show you as an authority • Use localized keywords, optimize links • Localize web content by using keywords • Keep everything natural! Google knows when you’re forcing keywords

  14. Schema: Google’s Bat Signal Important and helpful for Local SEO • Snippets of code that provide context for Google when it crawls your site • Tags specific content, such as address or phone numbers • Tells Google bots where to find just about anything on your website

  15. Turning Small Businesses into Superheroes How Reviews and Listings Factor into Local SEO • Reviews and Listings are searchable and ranked on Google • Listings - include name, address, etc. • Reviews - include reviews from customers, good or bad • Google My Business, Yelp, Facebook, etc.

  16. REVIEWS LISTING

  17. “With great power, there must also come great responsibility.” - Ben Parker, Uncle and Rice Magnate

  18. Superheroes of Web Design and Digital Marketing 1.815.883.9462 sales@allwebpromotion.com www.allwebpromotion.com www.facebook.com/allwebpromotion Thank You!

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