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International SIP 2004 B2BUA : «  The Cornerstone of Convergence for Prepaid  »

International SIP 2004 B2BUA : «  The Cornerstone of Convergence for Prepaid  ». Christian MARI Sr. Product Manager FERMA. Topics. Ferma’s Company profile Prepaid Marketplace 2003/2004 – analysis Pre paid Logical architecture B2BUA in a Prepaid Architecture Role Applications Use Cases

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International SIP 2004 B2BUA : «  The Cornerstone of Convergence for Prepaid  »

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  1. International SIP 2004 B2BUA: «  The Cornerstone of Convergence for Prepaid » Christian MARISr. Product Manager FERMA

  2. Topics • Ferma’s Company profile • Prepaid Marketplace 2003/2004 – analysis • Prepaid Logical architecture • B2BUA in a Prepaid Architecture • Role • Applications • Use Cases • Keynotes

  3. FERMA a worldwide Company • Founded in 1983 • Offices in 7 countries • 100 % subsidiary Zodiac Group (1.5 billion € turnover) • Turnover 2001-2002 : 50Million € • 280+ employees • 140+ in product development • 70+ in field and support • Products deployed in 50+ countries

  4. Topics • Ferma’s Company profile • Prepaid Marketplace 2003/2004 – analysis • Prepaid Logical architecture • B2BUA in a Prepaid Architecture • Role • Applications • Use Cases • Keynotes

  5. Market Analysis • By the end of 2002,over half of the world’s mobile customers were using prepaid servicesand thus generatingover one-quarter of total mobile revenues per year • Forecasted prepaid subscribers by 2010 • (Source Baskerville 2002)

  6. Market Analysis • PrePaid’s Role • Payment and Rating solution for all Voice, Data and Content related services, no matter what bearer or terminal used • Service Enabler: enable the delivery of value-added, billable services • Control the user experience

  7. Prepaid: key role for enabling multimedia services • Prepaid challenges: • « Bouquet » of services • Deal with increasing number of services in aflexibleway in • order to create offers adapted to the market • Student pack: 30 SMS + 10 e-mail + Chat + Ring Tone • Business pack: 3h airtime + Unified Voice mail + MMS +Internet browsing • « Easy-to-use services payment » • Introduce new, simple payment mechanisms adapted to • the new commercial offers and services. • Real-time voice/SMS/data rating

  8. Topics • Ferma’s Company profile • Prepaid Marketplace 2003/2004 – analysis • Prepaid Logical architecture • B2BUA in a Prepaid Architecture • Role • Applications • Use Cases • Keynotes

  9. Control Event Control Volume Control Logical architecture 1/6 • User Account • MULTIPLE BALANCES • Money Credit • Airtime Credit • Message Credit • LIFE CYCLE • User State User Account Management Marketing Package Rating Top-Up Self Care Prepaid Logical Architecture

  10. Control Event Control Volume Control Logical architecture 2/6 • Rating • - Rating Type • Duration (Voice Call, Voice Browsing) • Message (SMS, MMS) • Content (Picture, Ring-tone, URL) • Real Time Rating • Determine Cost • Advice of Charge • Apply the Charge User Account Management Marketing Package Rating Top-Up Self Care Prepaid Logical Architecture

  11. Control Event Control Volume Control Logical architecture 3/6 • TOP-UP • Advanced Top-Up functionalities • Voice • ATM • E-Recharge • USSD, SMS • POS • WEB User Account Management Marketing Package Rating Top-Up Self Care Prepaid Logical Architecture

  12. Control Event Control Volume Control Logical architecture 4/6 • SELF-CARE • Multi-channel • Voice • USSD, SMS • WEB User Account Management Marketing Package Rating Top-Up Self Care Prepaid Logical Architecture

  13. Control Event Control Volume Control Logical architecture 5/6 Marketing Package “Bouquet” of service. Example: Data Info Service Subscription…..…..€9.99/month. Alerts………………..€0.20/ea. On demand ………€0.50/10 min. IM Chat Subscription…………€8.99/month. Subscription based €0.39/3 min. On demand………….€0.005 per Message MMS Subscription ……... € 5/month. Per 20 Messages On demand……….. €0.5 per Message Internet Browsing Subscription ……. € 7/month.Per 30 Min or 2 Mbytes On demand……….. €0.50/10 min. User Account Management Marketing Package Rating Top-Up Self Care Prepaid Logical Architecture

  14. Logical architecture 6/6 • (Call) Control • - Real Time generic part • Fraud Control • Authentication • Pre-Delivery Triggers • Interception • - Real Time specific part • Session – based (duration, volume) • Message – based • Content - based User Account Management Marketing Package Rating Top-Up Event Control Self Care Volume Control Control Prepaid Logical Architecture

  15. Topics • Ferma’s Company profile • Prepaid Marketplace 2003/2004 – analysis • Prepaid Logical architecture • B2BUA in a Prepaid Architecture • Role • Applications • Use Cases • Keynotes

  16. Role of B2BUA in a Prepaid Architecture User Account Management Marketing Package • Interception of SIP signaling. • Authorize transaction. • Forward SIP Signaling • Rate the transaction. • Cut the transaction at credit expiration. Rating Top-Up Self Care SIP B2BUA SIP Request SIP Request

  17. Applications • All SIP based services ! • For Voice IP Trunking. • 2.5 G • Push to Talk • Instant Messaging • 3.G • Video Messaging • Broadband. • Online games • Video on demand IP

  18. Voice Call (1) User Account Marketing Package Rating Top-Up Authorized ? Yes Self Care Dialing SIP INVITE MGC B2BUA Control STP IAM IAM SGW CRCX SIP INVITE OK MGW MGC Access Network IAM SGW NGN Core IAM CRX STP OK MGW Ringing

  19. Voice Call (2) User Account Marketing Package Rating Top-Up Self Care Ring Back Tone MGC SIP 183 B2BUA Control ACM STP ACM SGW SIP 183 MGW MGC Access Network ACM SGW NGN Core ACM STP MGW Ringing

  20. Voice Call (3) User Account Marketing Package Rating Top-Up Self Care Start Rate MGC MGC SIP 200 B2BUA Control ANM STP ANM SGW MOCX SIP ACK SIP 200 MGW OK SIP ACK MGC Access Network ANM SGW ANM NGN Core STP MGW Hangup

  21. Instant Messaging (Subscription) User Account Marketing Package Authorized ? A Subscribe B2BUA Control GGSN SGSN Rating Top-Up ok 200 OK Subscribe Self Care 200 OK DNS Location Server Inbound Proxy Outbound Proxy A Home Network Subscribe 200 OK Subscribe Outbound Proxy Inbound Proxy Location Server DNS 200 OK GGSN SGSN B Home Network

  22. Instant Messaging (Presence update) User Account Marketing Package NOTIFY [B not signed-in] A B2BUA Control GGSN SGSN Rating Top-Up 200 OK NOTIFY [B not signed-in] Self Care 200 OK DNS Location Server Inbound Proxy Outbound Proxy A Home Network NOTIFY [B not signed-in] 200 OK NOTIFY [B not signed-in] Outbound Proxy Inbound Proxy Location Server DNS 200 OK GGSN SGSN B Home Network

  23. Instant Messaging (B Signs-in) User Account Marketing Package NOTIFY [B signed -in] A B2BUA Control GGSN SGSN Rating Top-Up 200 OK NOTIFY [B signed -in] Self Care 200 OK DNS Location Server Inbound Proxy Outbound Proxy A Home Network NOTIFY [B signed -in] 200 OK NOTIFY [B signed-in] Outbound Proxy Inbound Proxy Location Server DNS 200 OK REGISTER GGSN SGSN B Home Network 200 OK B

  24. Instant Messaging (A chats to B) User Account Marketing Package MESSAGE [Hi ! Man !] A B2BUA Control Apply Charge GGSN SGSN Rating Top-Up ok 200 OK MESSAGE [Hi ! Man !] Self Care 200 OK DNS Location Server Inbound Proxy Outbound Proxy A Home Network MESSAGE [Hi ! Man !] 200 OK LOCATE : B Outbound Proxy Inbound Proxy Location Server DNS B@1.1.2.3 GGSN SGSN MESSAGE [Hi ! Man !] Hi ! Man ! B Home Network B 200 OK

  25. Instant Messaging (B chats to A) User Account Marketing Package A MESSAGE [ORU?] ORU? B2BUA Control GGSN SGSN Rating Top-Up 200 OK MESSAGE [ORU?] Self Care DNS Locate A Location Server Inbound Proxy Outbound Proxy A@1.1.2.3 A Home Network MESSAGE [ORU?] 200 OK Outbound Proxy Inbound Proxy Location Server DNS GGSN SGSN MESSAGE [ORU?] B Home Network 200 OK B

  26. Topics • Ferma’s Company profile • Prepaid Marketplace 2003/2004 – analysis • Prepaid Logical architecture • B2BUA in a Prepaid Architecture • Role • Applications • Use Cases • Keynotes

  27. Keynotes • Prepaid users shall have the possibility to use and pay all new services. • B2BUA is a Prepaid enabler for all new convergent services. • The future killer-apps shall target all users regardless their payments method. • 70 % of wireless users will be Prepaid by 2006. Don’t forget them …

  28. Contacts Christian MARI Marketing Product Manager 60 Rue Etienne Dolet 92245 Malakoff Cedex – France Phone : +33 146 12 5590 – Mobile : +33 680 07 2552 Email : christian.mari@ferma.fr

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