Mobile apps: an engine of growth inside “One content, multiple distribution” Robert Berza

1. Mobile apps: an engine of growth inside “One content, multiple distribution” Robert Berza

2. Agenda: Topics • Short introduction into CME Divisions • CME strategy: one content, multiple distribution • Case study: StirileProTV • From TV to Internet • Moving to mobile site • Building the first iOS app • Roll-out to Android • Moving back to TV, via Internet • Q&A

3. Broadcasting Division: audience generation • CME operates leading TV stations in 6 countries from CEE • CME enjoys dominant position in prime time driven by news programs and strong local productions • We have a total of 30 commercial channels that reach into homes of around 50million people in CEE FY 2011 PT Audience Share (%)

4. MPE: content generation 886hours of Fiction • Bet with Life (RO) • Long running series • Home Wars (BG) • Sitcom • Expozitura (CZ) • Crime/action series • Headnuts (SL) • Sitcom • Lara’s Choice (HR) • Long running series • Media Pro Entertainment is the engine of CME’s strategy: One content, multiple distribution • MPE delivered in 2011 2,369 hours of content to TV & New Media and plans to constantly grow each year the amount of content • MPE has complex production facilities that can easily deliver exclusive content or original production for Voyo • 48.3% share • 37.8% share • 18.1% share • 33.2% share • 39.4% share 1,483 hours of Reality & Entertainment • Let’s Dance (SK) • Talent show • The Voice (RO) • Talent show • Superstar (CZ/SK) • Talent show • Got Talent (RO) • Talent show • Got Talent (SL) • Talent show • 31.6% share CZ • 41.8% share SK • 26.0% share • 30.8% share • 64.0% share • 51.7% share

5. New Media: expansion to new audiences and distribution Romania • New Media Division operates over 60 portals across CME • CME is a key Internet publisher in Romania (audience leader), Slovenia (No.2 in audience) and Czech Republic (No 3 in audience) and a fast growing player in Croatia, Bulgaria and Slovakia • New Media Division reached over 12m Visitors / month, over 400,000 apps downloads and over 6million Facebook fans • Portfolio: 20 websites, 7 mobile sites & 3 apps • Monthly audience: 5,7m Unique Visitors • Average daily audience: 650,000 Unique Visitors • Apps downloads: over 200,000 • Facebook fans: No1 in multiple categories: TV, Sport, News, Shows

6. 2011: One content, multiple distribution IPTV Cable Notebooks & PCs Revenue Diversification via Content: Smart & Mobile Phones Ad supported VOD Subscription VOD Pay TV PPV Internet & Mobile • Develop and create original content sellable in all content windows and on all platforms • Increase pay revenue from local content, especially digital content windows Satellite / DTH News R&E Fiction Sports Free TV Home Video Transaction VOD Premium VOD Post Free TV Theatrical Shops, retail chains Analogue / Digital Terrestrial / DTT Download to own / EST Tablets TV sets Traditional contentrights windows Cinemas Consumer reception devices Digital content rights windows Physical content delivery

7. Case study:

8. Product development: TV and website No.1 • Evening News Program in Romania, since launch in 1995 • Morning News Program In Romania, since launch in 2001 • News portal in Romania, in March 2009, 6 months after launch (monthly UV) • Portal in Romania, in February 2012 • Romanian news brand on Facebook.com, from 2011

9. Going mobile: the beginning No.1 • 2008: Viewers appear to be choosing the best screen available for their video consumption: 4h/month for mobile (Nielsen) • Since 2009 Mobile web usage doubling every year (Nielsen) • 2010: Mobile Internet will soon overtake fixedInternet (Morgan Stanley) • December 2008: Launch m.stirileprotv.ro • 2009 & 2010: automatic distribution of news, light cross editorial actions • 2011: re-launch & aggressive push: TV, website, mobile sites inside the portfolio • April 2012: No 1 News mobile site in RO

10. Riding the smart phones’ wave: first app, iOS • 2010: Let’s do it!  • Q1 2011: launch news app in Slovenia for news portal (24ur) • Q2 2011: review feed back and challenges and rebuild the app for roll-out across CME • July 2011: launch new version in Croatia, iPhone only. Great feed-back from consumers • August 2011: immediate roll-out in Romania and in parallel develop iPad version on the same principles • September 2011: launch iPad app and roll-out across CME including Czech Republic • October 2011 – March 2012: launch in Slovakia and Bulgaria while upgrade with key features including Breaking News& advertising

11. Stirile ProTV iOS App results No.1 • Over 55,000 push notifications active • Up to 20,000 visits / day • Up to 10,000 video views / day

12. Rolling out to Android • May 2011: People now want Android more than iOS • January 2012: Android Apps Gets Downloaded More, and are Pricier than iPhoneApps No.1 • Launched December 1st 2011 • Over 10,000 visits / day • Up to 5,000 video views / day

13. Closing down the circle: Internet TV app • May 2011: 30 million Internet connected TV in US • by 2015: 76% of HD TV’s will be connected to TV in US No.1 

14. Thank you! & Waiting for your questions