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Malta

Malta. BUS 448c: International Strategic MNG Project 2: Corporation Research. Makhina Mirzoeva Olga Yeremenko. Natalya Amirova Rustem Ashyrov. Hennes&Mauritz family. presence . 48 markets. 3,000 stores. divisions . products. b rand competitors. $99. News. $27,692,280.

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Malta

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  1. Malta

    BUS 448c: International Strategic MNG Project 2: Corporation Research Makhina Mirzoeva Olga Yeremenko Natalya Amirova RustemAshyrov
  2. Hennes&Mauritz family
  3. presence 48 markets 3,000 stores
  4. divisions
  5. products
  6. brand competitors
  7. $99 News $27,692,280
  8. Guest-designer collaborations November 2004 Karl Lagerfeld Nov 2005 Nov 2006 Viktor&Rolf
  9. Guest-designer collaborations March 2007 Madonna November 2007
  10. Guest-designer collaborations 2009 Matthew Williamson November 2009
  11. Guest-designer collaborations December 2009 Fall 2010
  12. Guest-designer collaborations November 2011 June 2011
  13. Guest-designer collaborations October 2012 Anna Dello Russo June 2012
  14. Guest-designer collaborations Summer 2013 Beyoncé “Mrs. Carter in H&M”
  15. competitors in Malta
  16. PESTEL analys i s
  17. Market entry assessment Barriers to entry – moderate Capital required to enter the Maltese market is relatively low The government’s support for foreign investors Brand loyalty Franchising Recruiting new management and employees locally
  18. Target Market Most urban population   8 months - 35 years (more than 60% of population) Consumer confidence increased Consumer spending increased Minimum wage in a middle grouping of EU countries Women, men, babies/toddlers, kids, teens, college to graduate students
  19. Sample Persona: Kate Attitudes: Fashionable and trendy Confident in outfit choices and expression of trends Very up to date Recognize shopping as a social pleasurable activity mobile phones & magazines Her friends’ opinions are very important for her Needs: Seeking quality, fashionable clothing at bargain prices Strong desires to constantly update wardrobe
  20. Unique features Provide fashion for conscious customers Make a new standard in the fashion industry: Ethical H&M’s collections include everything for women, men, children and teenagers. Ways to promote: • Fashion outlets • Celebrities (David Beckham Bodywear) • Target consumer’s close circle of friends and family
  21. Interest in H&M Maltese spend a high percentage of their household income on clothing and footwear Maltese people interested in fashion Online shopping 63% ; clothing 36% Brand awareness
  22. Suppliers Independent suppliers =close long­term partners of H&M 800 independent suppliers, primarily in Asia and Europe H&M demands all suppliers agree to observe the legal rights of their employees There is a Bulebel
  23. ZARA, Bershka, Pull&Bear
  24. YES, H&M should enter the market-Malta
  25. presence
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  34. Thank you for attention!

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