Entrepreneurs:

1. Entrepreneurs: Allison von Peterffy, Darris Suggs, SadinaPhan, Vondella Smith, Payne Craven, and Blake Saunders

2. Our Plan The Mud House is a coffee shop with a vibrant atmosphere targeting males 18-40 with waitresses in various costumes. We serve a variety of specialty coffees, and pastries. • High quality product • Relaxed atmosphere with beautiful baristas • Outstanding experience • Weekend entertainment

3. 106 Person St Fayetteville, NC

4. Target Market

5. Coffee Shop Layout

7. The Competition • Starbucks • Caribou Coffee • McDonalds • Dunkin’ Donuts • Hooters • Coffee Scene Library • Rude Awakenings

8. Marketing Plan • Billboards • Social Media Campaign • Flyers

9. Start-up Operations • Raise Personal Capital • Form the LLP • Negotiating Terms of Lease • Signing the Lease • Acquiring Additional Finances • Power and Lights

10. Start-up operations

11. Organizational Plan • Authority of Principles

12. Daily Operations • Hours Of Operations: • Monday – Friday 5 AM thru 12 AM • Saturday 5 AM thru 2 AM • Sunday 5 AM thru 10PM • 3 Shifts: • 1st shift: 4:45 AM to 11:30 AM • 2nd shift: 11:00 AM to 6:30 PM • 3rd shift: 6:00 PM to 12 AM or 6 PM to 2:30 AM • Total Weekly Hours: 119 hours per week of operations

13. Technology and Equipment • Cash Registers • Inventory system • Coffee Grinders • Coffee Machines

14. Human Resources Plan • Outsourced Hiring Process • Modeling Agency • Strict Uniform Policy

15. Financial Plan • Break-even analysis: • FC=380,369.69, VC per unit (coffee)= .35 SP= 3.50 • BEP= 380,369.69/(3.50-.35)=120,752.28

16. Financial Plan: Sales Forecast

17. Income Statement

18. Balance Sheet

19. Cash Flows

20. Assessment of Risks • Uniform Policies • Gender Discrimination • Coffee Inspection • Contingency Plans

21. The Mud House Great coffee + eye-catchinguniforms + local entertainment =THE MUD HOUSE EXPERIENCE

22. Questions?