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StorSimple: Cloud-integrated Storage

StorSimple: Cloud-integrated Storage. Name. Storage Challenges Are Broad. Equipment Sprawl. Data Growth & Footprint. Data Management Complexity. Untested Disaster Recovery. Backup Issues. Archival Storage. Primary Storage. Disk-based Backup Storage.

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StorSimple: Cloud-integrated Storage

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  1. StorSimple: Cloud-integrated Storage Name

  2. Storage Challenges Are Broad Equipment Sprawl Data Growth & Footprint Data Management Complexity Untested Disaster Recovery Backup Issues Archival Storage Primary Storage Disk-based Backup Storage Tape Infrastructure & Management Offsite Facility for Geo-resilience Replicated Storage forDR Storage Today = Complex & Expensive

  3. Hybrid Cloud Storage Can Help… • StorSimple + Windows Azure = Up to 60–80% Lower TCO1 EnterpriseSAN Storage Automated Cloud-as-a-Tier Thin, ReducedSnapshots Cloud Snapshots Recover from Cloudto any DC Archival Storage Primary Storage Disk-based Backup Storage Tape Infrastructure & Management Offsite Facility for Geo-resilience Replicated Storage forDR Storage Today = Complex & Expensive 1Hybrid Cloud Storage From Microsoft: Leveraging Windows Azure and StorSimple. August 2013. Taneja Group.

  4. Hybrid Cloud Storage: Windows Azure + StorSimple Connects Windows Servers to Windows Azure Storage in Minutes with No Application Modification Application Servers • Benefits • Consolidates primary, archive, backup, DR thru seamless integration with Azure • Cloud Snapshots = revolutionary speed, simplicity and reliability for backup and recovery • Reduces enterprise storage TCO by up to 60–80%1 StorSimple CiS Most Active Data on SSD SAS Local Tier Speed of SSD/SAN + Elasticity of Cloud Azure Storage Inactive Data + Backup Copies in Cloud Learn more: microsoft.com/storsimple 1Hybrid Cloud Storage From Microsoft: Leveraging Windows Azure and StorSimple. August 2013. Taneja Group.

  5. Focused StorSimple Applications & Workloads Target Use Cases File Share CapEx, OpExof traditional storage • File servers • NAS • CIFS • NFS Data grows exponentially(50–60% Annually) SharePoint • Collaboration • Content & records management • Business intelligence CloudStorage Capacity Archives • Media • Engineering • Logs, records • EMR/PACS • Legal • Construction VMs However, most I/O happens to “working set” data • VM sprawl • VM archives • Regional office storage Local Storage Time

  6. Why Customers Are Buying StorSimple + Windows Azure Office Products Manufacturer Major Semiconductor Vendor Use Case and Challenges • 40+ SharePoint databases Poor user experience and difficult to maintain • Increasing costs:storage, backup + DR on Tier 1 • Backup processes: difficult to meet RPO/RTO Solution • StorSimple with SharePoint DatabaseOptimizer + cloud • Integrated solution for primary + backup + DR • Improved performance + scale with faster backup Use Case and Challenges • Large data footprint + growth (1.8 TB/month at one location) • Optimize on-premise storage + reduce overall cost • Live repositories of engineering + chip design docs Solution • 3 x StorSimple: first and second DCs + co-lo for DR • Primary+ auto snapshot backups + archives/DR to cloud • Dramatic cost savings + no changes to apps Top Five Global Food Company 50+ Year Old Insurance Company Use Case and Challenges • Lots of VMs with stale data on $$ EMC arrays ($2M+) • Management and TCO of 200 TB capacity/large file shares Solution • StorSimple + cloud • Identify and migrate archive files to StorSimple • First iSCSI usage vs. previous 8 Gb Fibre Channel Use Case and Challenges • File shares with integrated data protection • Storage in remote offices Solution • 2 x StorSimple in primary DCs • Single solution for primary, backup, live archives + DR • Remote office Tier 1 primary storage

  7. Storage Analyst Perspectives “Cloud-integrated storage is a new category of technology that will tackle the misalignment between cloud access characteristics and the demands of enterprise storage by delivering enterprise-class primary storage first. Then, deeply integrated cloud technology will make this storage uniquely.” “At the forefront today is clearly StorSimple, and they are the only one yet delivering true CiS for core business data.” “The operational basics of CiS are easy to grasp—everything(primary active storage, archive, backup, and DR) is managed in one well-utilized appliance, with flexibility and a user-suitable range of capabilities.” “StorSimple is a notable early innovator in this market.”

  8. StorSimple Is Globally Certified & Recognized Windows Server 2012 & 2008 R2 / VMware-ready™ Certified: Only Cloud Storage Solution Recognized Globally for Cloud Storage Innovation

  9. StorSimple Cloud-integrated Architecture… SAN Storage With Cloud Data Management • Seamless iSCSI integration • Highly efficient storage • Thin provisioning • Primary storage de-duplication • High performance + cloud elasticity • Integrated tiering: SSD, SAS & cloud • Full security for the cloud • Local keys + encryption of all cloud data • Protecting both data-in-motion and data at rest • Fast, automated data protection + recovery • Automated snapshots to cloud • Fast online restores and elimination of tape • Integrated disaster recovery—lowest cost & complexity Seamless cloud integration for: • Tiered primary + archives • Cloud snapshots:mountable for DR • iSCSI SAN with auto-tiering (SSD/SAS) • Automated snapshots • Primary dedupe/compress On an Enterprise-class Platform • Certified: Microsoft Windows Server 2012 / 2008 R2 and VMware-ready • HA: full redundancy + hot swaps + non-disruptive upgrades

  10. …Enables Seamless Scalability & Rapid Recovery Cloud Snapshots Production Data Production Data Enterprise Data Center 1 Enterprise Data Center 2 Connect many servers to cloud storage and scale data sets with StorSimple solution Rapidly recover to any data center (location independent) via mounting the cloud

  11. Cloud Snapshots: Simplicity in Data Protection & Recovery Backup, Restore, and DR Today: Inefficient, Complex, Laborious, and Risky Primary Volume Virtual Tape/Replication Physical Tape Offsite Tape Storage Snapshot Backup, Restore, and DR with StorSimple: Automated, Optimized, Reliable Local Snapshots • Backup copy of data volume created in cloud • Changes to local volume automatically transferred • Cloud Snapshots mountable for restore PrimaryVolume Benefits • Backup now as easy as snapshots • Very fast restores from off-site backups • Integrated, easy to test disaster recovery • Truly eliminates tape Cloud Snapshots

  12. Cloud Snapshots: Up to 100x Faster RTO 90 Days Application Recovery Times from Offsite Backups in a Disaster Regular Cloud Backupwith 100 Mbps WAN Link 30 Days Recovery Time 7 Days Tape 1 Day StorSimple Cloud Snapshotswith 50 Mbps WAN Link 1 Hour 15 Min. 1 TB 5 TB 20 TB 50 TB 100 TB Primary Data

  13. Compelling Economics: Traditional vs. Hybrid Cloud Storage Traditional Storage + Data Protection Architecture Hybrid Cloud Storage (StorSimple + Windows Azure) Servers Servers Primary Volume 50 TB Disk Array($126K; Double if Replicated) Primary Volume Snapshot Local Snapshot Disk Backup/ VTL ($93K; double if replicated) Media Server ($9K) EncryptionAppliance Extended Primary + Cloud Snapshotsto nearby cloud storage service region OffsiteVault Physical Tape Infrastructure ($55K) Traditional • CapEx: $283K | Support: $75K per Year2 Windows Azure + StorSimple • CapEx: $0K | Support & Cloud: $55K per Year2 2Based on averages of costs across multiple products from various IT leading vendors to form an overall average value for each product as cited in Hybrid Cloud Storage from Microsoftreport. ESG Lab - Aviv Kaufmann, Mike Leone. October 2013. 3Based on pricing for required cloud storage, platinum support, power and cooling, and management as cited in Hybrid Cloud Storage from Microsoft report. ESG Lab - Aviv Kaufmann, Mike Leone. October 2013. StorSimple system costs were included in Windows Azure cost (Microsoft’s current pricing model).

  14. Compelling Economics: Traditional vs. Hybrid Cloud Storage Three-Year Cost Comparison for 50TB - Traditional vs. Hybrid Cloud Storage with StorSimple & Windows Azure 2Based on averages of costs across multiple products from various IT leading vendors to form an overall average value for each product as cited in Hybrid Cloud Storage from Microsoftreport. ESG Lab - Aviv Kaufmann, Mike Leone. October 2013. 3Based on pricing for required cloud storage, platinum support, power and cooling, and management as cited in Hybrid Cloud Storage from Microsoft report. ESG Lab - Aviv Kaufmann, Mike Leone. October 2013. StorSimple system costs were included in Windows Azure cost (Microsoft’s current pricing model).

  15. Compelling Economics: ASAP Offer Offers valid till June 30th, 2014 $100K for ~100TB1 with 7020 appliance2OR 7520 appliance2 (no additional cost) $50K for ~50TB1 with 7020 appliance2(no additional cost) • $50K/year on Azure EA for storage • Covers ~50TB of Azure storage through StorSimple solution for a wide range of use cases • $100K/year on Azure EA for storage • Covers ~100TB of Azure storage through StorSimple solution for a wide range of use cases What customers are paying for • 7020 appliance (worth $70K) • Gold support for the appliance for 1 year with Next Business Day (NBD) parts • Option-1: 7020 appliance (worth $70K) • Gold support for the appliance for 3 years with NBD parts • Option-2: 7520 appliance (worth $120K) • Gold support for the appliance for 1 year with NBD parts What customers get at NO additional cost • Option-1 – 7020 with 3 years of Gold support • Additional $7,500 for upgrade to platinum support for the appliance for 3 years • Additional $10,000 for upgrade from 7020 to 5520 • Option-2 – 7520 with 1 year of Gold Support • $7,500 per year for Gold support for the appliance in years 2 & 3 • Additional $2,500 per year for upgrade to platinum support for the appliance • $5,000 per year for Gold support for the appliance in years 2 & 3 • Additional $2,500 per year for upgrade to platinum support for the appliance • Additional $10,000 for upgrade from 7020 to 5520 Additional costs (Xyratex charges customer directly) • 1 Provides geo-replicated storage for a wide range of use cases. The actual storage available may vary by discount, use case and use of other Azure services • 2Appliance built and distributed by Xyratex

  16. Summary Hybrid Cloud Storage (StorSimple/Windows Azure) provides major benefits Consolidated primary + archive + backup + DR Significantly better backup and recovery performance 60–80% lower TCO versus traditional enterprise storage1 Learn more: microsoft.com/storsimple 1Hybrid Cloud Storage From Microsoft: Leveraging Windows Azure and StorSimple. August 2013. Taneja Group.

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