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IEEE Harbin Section Membership Development Strategy & Plan

IEEE Harbin Section Membership Development Strategy & Plan. Qun WU Vice President of IEEE Harbin Section qwu@hit.edu.cn. photo. Topics. IEEE MD Strategy Section Situation Section MD Plan. IEEE MD Strategy. IEEE MD Support & Evolution. Remaking the Collateral >.

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IEEE Harbin Section Membership Development Strategy & Plan

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  1. IEEE Harbin Section Membership Development Strategy & Plan Qun WU Vice President of IEEE Harbin Section qwu@hit.edu.cn photo

  2. Topics • IEEE MD Strategy • Section Situation • Section MD Plan

  3. IEEE MD Strategy

  4. IEEE MD Support & Evolution Remaking the Collateral> Building a Volunteer “Field Team”> Optimizing the Campaigns> Synthesis & Engagement MD portal MD Kits renewal Integrated MD strategy & plan MD webcasts First-year member experience recovery Integrated multimedia Membership presentation MD virtual community MD Manual recruitment Integrated MD reporting Putting a face on membership promotion reinstatement On-demand Kit ordering MGM business cards Message testing benefits promotion 365,500 members 367,400 members 374,800 members 382,400 members 397,000 members (renewal alerts integrated into next-gen products) BMS transition ‘Great Recession’

  5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

  6. Membership Situation Harbin Section

  7. Harbin Section Total Members Since Year 2006 Formation Date: 18 November 2006

  8. Harbin Section Total Members since Year 2006 Section / Council Total Members

  9. IEEE Harbin Section Membership31 December 2011

  10. SWOT – Section’s Member Growth Program

  11. Section MD Plan

  12. Timing is Everything – Know the Membership Calendar Calendar Year Concludes Year-end membership statistics determined Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Active-Status Terminator Past-due members placed into arrears Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes

  13. Differentiate Audiences – Different Expectations Their needs change throughout a career, maybe discounts in some journals would be attractive. They are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

  14. Opportunities for Engaging Existing Members

  15. Opportunities for Engaging Prospective Members

  16. Membership Development Plan

  17. Status Update

  18. In Summary… • Section’s Membership Situation • From 2006 to 2011, the total member of IEEE Harbin Section has increased from 175 to 477 • The number of senior member and Fellow in IEEE Harbin Section is still small. • The interaction with industry is limited. • Section MD Plan • More interaction with industry, and find the GOLD. • Promote the concept of IEEE to more professionals and students. • Let more and more graduate and the Ph. D candidate get to know IEEE Xplorer.

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