270 likes | 784 Views
Introducing the Eurail Group G.I.E. René de Groot, Managing Director Merano,14th April 2011. Introducing the Eurail Group G.I.E. Management company for 2 brands: 30 Members (rail & shipping companies) Head offices: Utrecht, the Netherlands Team of 14 staff
E N D
Eurail Group G.I.E. Introducing the Eurail Group G.I.E. René de Groot, Managing Director Merano,14th April 2011
Eurail Group G.I.E. Introducing the Eurail Group G.I.E. • Management company for 2 brands: • 30 Members (rail & shipping companies) • Head offices: Utrecht, the Netherlands • Team of 14 staff • Responsible for Distribution, Marketing, Operations, Administration and Finance
Eurail Group G.I.E. Eurail Group’s Shareholders
Eurail Group G.I.E. Eurail Group’s Product Lines • Since 1972 • Promoted to Europeans • Eurail Group GIE since 2007 • Distribution via Railways & Online (InterRailnet.Com) • 71% Youth / 29% Adult • Annual turnover: €46 million • Annual passengers: 244.000 • Since 1959 • Promoted to non-Europeans • Eurail Group GIE since 2001 • Distribution via GSAs & Online (Eurail.Com) • 73% Adult / 27% Youth • Annual turnover: €111 million • Annual passengers: 427.500
Eurail Group G.I.E. Distribution
Eurail Group G.I.E. Eurail Group’s Worldwide Distribution Eurail Pass Customers InterRail Pass Customers
Eurail Group G.I.E. Eurail Group’s Worldwide Distribution (pax) Europe: 36% 244.000 passengers North America: 28% 186.000 passengers . Asia: 17% 117.000 passengers Central America: 2% 15.500 passengers Middle East: 1% 5.000 passengers Africa: 1% 4.000 passengers South America: 6% 38.000 passengers . . Pacific: 8,5% 62.000 passengers TOTAL PASSENGERS WORLDWIDE 2010: 671.500
Eurail Group G.I.E. Benefits of Eurail Group for the Railways • Strong brand image • Quality products • Solid global distribution network • Revenue sharing among members • Designed for international travellers • 50 years rail product expertise
Eurail Group G.I.E. Eurail Pass
Eurail Group G.I.E. A brief history of Eurail 1959: Eurailpass (Eurail Global Pass) Introduced (13 Countries)1971: Student-Railpass introduced for 2nd class (later became Youth Pass)1978-1989: Eurailpass expanded to include 17 countries2001: Eurail Group G.I.E. founded (Head office in Utrecht, the Netherlands) Eurail Select Pass introduced for 3 adjoining countries2003: Eurail Select Pass expanded to include 4 & 5 countries2004: Introduction of Eurail Regional Pass2004-2008: Eurail Global Pass expanded to include 20 countries2006: Eurail One Country Passes introduced2009: Eurail celebrates 50th Anniversary Eurail Global Pass expanded to include 21 countries
Eurail Group G.I.E. Eurail Pass Portfolio 4 Product Groups: • Eurail Global Pass (21 countries) • Eurail Select Pass (3, 4 or 5 adjoining countries) • Eurail Regional Pass (2 adjoining countries) • Eurail One Country Pass Several Varieties & Discounts: • 1st class Passes • 2nd class available on selected Regional/One Country Passes • 50% discount for children • Saver Pass discounts for 2 or more passengers • Youth Discounts for passengers under 26(2nd class)
Eurail Group G.I.E. Eurail Pass Product Split & Passenger Profile Product & Passenger split 2010
Eurail Group G.I.E. Eurail Pass Sales Historical Development Eurail Group Management
Eurail Group G.I.E. Eurail Pass Development and Forecast Passenger numbers x 1000 Net Revenues x million • Target for 2011: 10% increase on 2010 passengers and revenues
Eurail Group G.I.E. InterRail Pass
Eurail Group G.I.E. A brief history of InterRail 1972: Introduction of InterRail Pass for Youth only (age limit 21)1976: Age limit increased to 231979: Age limit increased to 261989: Adult offer introduced (test sales in Nordic countries only)1991: Adult offer also introduced for sales in UK1993: Steep decline in sales due to various reasons1998: Adult offer expanded to all markets for all countries2007: Eurail Group G.I.E. took over management of InterRail New Pass offer introduced, on-line sales company founded, brand re-launched
Eurail Group G.I.E. InterRail Pass Portfolio 2 Product Groups: • InterRail Global Pass (30 countries) • InterRail One Country Pass Several Varieties & Discounts: • 1st and 2nd class Passes • 50% discount for children • Senior discounts for passengers over 59 • Youth discounts for passengers under 26 (2nd class only)
Eurail Group G.I.E. InterRail Pass Product Split & Passenger Profile Product & Passenger split 2010
Eurail Group G.I.E. InterRail Pass Sales Historical Development Passengers 1972 - 2009 Eurail Group Management
Eurail Group G.I.E. InterRail Pass Development and Forecast Passenger numbers x 1000 Net Revenues x million • Target for 2011: + 8% on 2010 Passengers, +10% on 2010 Net Revenues
Eurail Group G.I.E. Benefits of InterRail & Eurail Passes • Well known & trusted brands • Unique pan-European rail pass concept • Simple use: one pass gives access to all member trains & countries • Maximum flexibility and freedom • Value for money • Useful documentation and benefits
Eurail Group G.I.E. Eurail Group inspires travel by rail • ‘Green’ image • City-to-City Connections • Journey part of the holiday • Enjoy the changing scenery • Experience the locals • Stress-free; no long check-in queues, delays, baggage restrictions etc. • Regular & punctual
Eurail Group G.I.E. Future Rail Pass Opportunities • Revised product range • Increased pass-holder bucketsand lower pass-holder fees • Expand distribution network • Study feasibilityeTicketing • Investigate user-friendly, fraud-resistant pass formats • Extension of InterRail and Eurail networks to complete product coverage:
Eurail Group G.I.E. Completion of Geographical coverage • RZD • ATOC • Baltic States
Eurail Group G.I.E. Thank you for your attention Any Questions?