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University Communications: Working with the Media

University Communications: Working with the Media. AGENDA 1. The Office of Communications’ Mission / How We Do Our Job Understanding the process What makes a good story What researchers should keep in mind Speaking to the media 2. Addressing Concerns / Dealing with Media

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University Communications: Working with the Media

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  1. University Communications: Working with the Media AGENDA 1. The Office of Communications’ Mission / How We Do Our Job • Understanding the process • What makes a good story • What researchers should keep in mind • Speaking to the media 2. Addressing Concerns / Dealing with Media • Time commitment vs. payoff • Respecting journal publication rights • Screening media questions in advance • Fact-checking • Controlling your message • Giving credit where credit is due (co-investigators) • Picking the best media venue

  2. University Communications: Working with the Media AGENDA continued 3. Our Media Toolkit / Beyond the UConn Advance • Breaking news • Features • Commentaries & Op-Eds • Blogs • Podcasts • Popular Magazines • Professional Trade Journals 4. Sharing Faculty Experiences 5. Q & A

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