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‘New’ Global Media: Knowledge Economy and Competition. Global Media Industries Session 6 Lecture. One of these things…. ‘Disneyfication?’. ‘Disneyfication?’. ‘To me, becoming “Disneyfied” is not a bad thing… Disney knows how to make movies.’ - Stan Lee. How much money?.
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‘New’ Global Media: Knowledge Economy and Competition Global Media Industries Session 6 Lecture
‘Disneyfication?’ ‘To me, becoming “Disneyfied” is not a bad thing… Disney knows how to make movies.’ - Stan Lee
How much money? • US$1 billlion+ at US Box Office & DVD sales • US$188 million in licensing fees • Sony’s share approx 25%
Are you asking these questions? • Is it all just about money? • What’s going on? • So what?
‘New’ competition? Entrepreneurship Collective learning Sustainable competitive advantage Knowledge sharing Collaborative learning Interfirm networking
Knowledge Economy Intangible capital Explicit knowledge Tacit knowledge
Cultural Imperialism Why import content?
On that note… Go for lunch…!