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SUMMARY OF FINDINGS FROM A SURVEY OF LIKELY VOTERS IN DENVER

What Is the Public Telling Us?. SUMMARY OF FINDINGS FROM A SURVEY OF LIKELY VOTERS IN DENVER . Ben Kelly. “Need specificity in transportation solutions.”. “Transit is important, even though I don’t ride it.”. “We need more o ptions to driving.”.

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SUMMARY OF FINDINGS FROM A SURVEY OF LIKELY VOTERS IN DENVER

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  1. What Is the Public Telling Us? SUMMARY OF FINDINGS FROM A SURVEY OF LIKELY VOTERS IN DENVER Ben Kelly

  2. “Need specificity in transportation solutions.” “Transit is important, even though I don’t ride it.” “We need more options to driving.” “Lack of mobility impacts my quality of life.” “Traffic congestion is getting worse.” What voters are telling us… “Accountability is key.” “I don’t trust local officials to do the job.”

  3. Case study: Hillsborough County (Tampa) • Hillsborough County referendum Nov 2010 • 42% in favor, 58% against • Hillsborough County Metropolitan Planning Organization Public Opinion Research - core questions: • What improvements do you want in your transportation system? • What are you willing to pay for? • Focus groups • Countywide survey

  4. “Need specificity in transportation solutions.” “Transit is important, even though I don’t ride it.” “We need more options to driving.” “Lack of mobility impacts my quality of life.” “Traffic congestion is getting worse.” What Hillsborough County voters told us… “Accountability is key.” “I don’t trust local officials to do the job.”

  5. Credibility gap in local government, or: “Look who got us into this mess.” 1970’s 1980’s 1990’s 2000’s 2010’s

  6. “How serious of a problem is traffic congestion in the Tampa Bay area?” “How much does traffic congestion impact your daily life?” 85% Message receptivity can vary, or:“Traffic’s horrible, but it doesn’t bother me.” 46%

  7. Prefer a mix of multi-modal solutions, or: “We want all of the above.”

  8. 57% 50% 48% 40% 38% 33% 31% 28% 19% The funding source should be broad-based, or:“Make a lot of people pay a little.”

  9. “It was just for trains, there was nothing else in it for me.” “Didn’t we vote against that high speed rail line?” “It was all for a rail line to Orlando.” Election details dissipate over time, or:“I can’t remember.” “I’m not sure where the rail lines were going to go in the plan.” “I’m not sure.”

  10. Using public opinion research for strategy • Test ballot language • Measure (in)effectiveness of messages • Test messages in favor and against • Test messengers • Understand the electorate • Who’s your base • Who’s your stalwart, can’t-be-persuaded “no” voter • Who’s up for grabs • The primary focus of strategic research isn’t to tell you if you’re going to win. It’s to tell you how you’re going to win.

  11. What Is the Public Telling Us? Ben Kelly benk@strategies360.com 303.292.1222 SUMMARY OF FINDINGS FROM A SURVEY OF LIKELY VOTERS IN DENVER

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