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Sharing is the new lead gen

Sharing is the new lead gen. Rashmi Sinha, SlideShare. Inventing the new social paradigms comes naturally. New paradigm with SlideShare. Yelp – new way of finding restaurants. Businesses still rely on search & display ads for sales. Startups need to reinvent old business models.

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Sharing is the new lead gen

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  1. Sharing is the new lead gen Rashmi Sinha, SlideShare

  2. Inventing the new social paradigms comes naturally

  3. New paradigm with SlideShare

  4. Yelp – new way of finding restaurants

  5. Businesses still rely on search & display ads for sales

  6. Startups need to reinvent old business models

  7. GroupOn: new way of finding coupons

  8. Brand or performance

  9. AdWords sets the baseline for buyers

  10. Brand advertising need a LOT of traffic and capital

  11. And a valuable audience

  12. Branding & leads typically separate • Social sites can support both

  13. CPM to CPL continuum

  14. LeadGen – risk is yours

  15. Lead Gen models work well on web

  16. Brand or Performance: What works for you

  17. LeadGen on SlideShare

  18. Our inspiration • If you want a copy of this presentation, please email me at james@nomoreleakyfaucets.com

  19. White Paper LeadGen – how it works on old school sites

  20. Content as bait

  21. How leads are sold • Per lead model (CPL) • Monthly commits • Filtering

  22. The equation • No of impression > No of click > No of form fills > No of “valid” leads

  23. What we launched with

  24. Not inspired by Glengary Glen Ross

  25. All about sharing

  26. Set your documents free

  27. User experience is key

  28. Balance Competing Interests: Advertiser, end user and us

  29. A la carte price

  30. What we learnt

  31. Shorten the loop

  32. Find your equation • Find the equation.

  33. Contextualtargeting is key • Don’t waste impressions

  34. Control the loop

  35. Iterate on landing page

  36. Optimize buyer experience(reduce barriers to buy) • Remove barriers to buying

  37. Optimize end user experience(reduce clicks to leads)

  38. Use a customer development approach • Simplest possible way to make it work. Fake it!

  39. Don’t get stuck at a local maxima

  40. What I would do differently • Launch even earlier • Build lesser

  41. Watch for announcement tomorrow! • Reach me! • http://www.twitter.com/rashmi • http://www.slideshare.net/rashmi

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